I’m Victor Bui - Lead Marketing at PageFly Page Builder. Here are few comments I would like to add, hope this might help you out.
Add a banner or background on top of your webpage to showcase your highlighted features, any promotions, for example: Your Halloween Collection. It’s important because banner is the first thing people will see when looking at your store, and decide how they are going to interact with your site.
It's also a great way to impress your visitors about what you are offering, with a Heading/ Subheading and a clear CTA button to drive people to your desired actions. Plus, improving your Heading to SEO-friendly can help you with more traffic from search engines.
This will help with better customer experience. Make your header/ navigation “sticky” or fixed when people scroll down to your page. Give users more controls of what they want to look at, and ease of navigation of your Shopify store so that people can easily identify what they are looking at and “stick" to their way back to similar products.
The purpose of a product description is to provide customers with important information about features and benefits (why is it worth purchasing?) of your products that persuade them to buy.
It would be great if you can move up your product description, along with the Shipping/ Return/ Refund Policy before the CTA button, or make the “Add to cart" button to be sticky. Tell people why would they buy from you, and tell them what to do next by a clickable call-to-action button.
Similarly, show your transparency by displaying such information like Shipping/ Return/ Refund Policy on your Product page, using Accordions.
Make sure your customers see this before they buy from you, to avoid the frustration. No matter how clearly you have outlined the policies on your website, this method will help to eliminate time spent on reading them in new tab, also, cut down the customer service time on returns and exchanges.
Have at least 3-5 product images
People would like to picture how your products look on them. Try to include high-quality images of products on real model wearing jewelry, if possible, provide measurements of your product, “How big is it?”, “Does it look nice on me?”.
Show your product from different angles
Let people see the product as if they were seeing it in person. This allows users to see the different sides of a product, combining with the “zoom-in” feature can increase user experience.
For additional web design tips, you can read this article on tips for a professional site that converts.
Hope this answer might help you with more sales and conversions. If you find my suggestions helpful for you, let me know by hitting the “Like” or mark my answer as “Solution”.
Hello @designium2020, the store is password protected. Please share the password so I can look into it and provide you the feedback.