Hello @davispa2002, here is the feedback:-
- Add About Us page. It is one of the most important pages on your customer's website. It is an opportunity where their visitors get to know their company. This is a chance for your customers' to introduce themselves and the kind of business they do to their clients.
- The first fold of the website should always have a call to action in it - And here’s why; in most cases placing the CTA above the fold works wonders for your campaigns. This placement immediately draws your visitors’ attention to your CTA which is always good for conversions.
- Display testimonials or reviews on the homepage. It helps in building trust with other visitors.
- Add welcome popups to welcome customers. Make sure to delay it for 40-45 seconds.
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.