Hello everyone, I just started making my first online store for moms and their babies. I want to ask people with the same or similar site to share their views on where their sales are going in America or Europe? The site will be dropshipping.
I personally like America and that's why I decided to sell there. I have no good reason, I just think that it will go more for me and that people there spend more money and are bigger freaks on all sorts of topics. The goods will be shipped from China.
https://minioca.myshopify.com/ - Still working on the site, but if you can give any opinion? (what can I do, have I missed something, and whatever else it may be.) I apologize if I have spelling mistakes, I help myself with a translator.
email@example.com - for feedback.
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Excellent work adapting so quickly and pivoting to meet these truly bizarre times. You've got the first difficult step out the way, now it's time perhaps to finesse what you've got! More than the products you sell, you'll want to establish your brand and your story. To build a brand you should look at having:
- a strong, relevant name.
- a visual identity (logo, color scheme)
- a mission statement (what makes your brand different
- a target customer (who is your customer? What magazines do they read? What social media do they hang out on? Who influences their decisions? Are they high or low tech?)
All this information will help you craft your brand's message which is going to be a big help when it comes time to create your about page. This is an essential page on any e-commerce store. It helps customers understand who you are, what you care about and why they should trust you.
Using your mission statement you can combine this with your visual identity to craft a page that appeals to your target customer. Here's what an About Us page should contain and here's how to create one!
Another place having a brand identity and target customer comes in useful is on your product page. You can offer a bullet point list of the reasons customers should buy your services, and maybe finish by encouraging them to share their purchase:
**You're going to get a lot of compliments - do us a favor and make sure you tell them where you got it!**
You can get really creative with your product descriptions. There are even some templates you could use to speed up the process.
Perfect for ___________________________ (ideal situation),
these _______________ (product name)
can be/will _______________ (tell a quick story).
(Product name) ______________
are ______________ (top features)
to _______________ (product benefits).
No more _____________________ (pain and/or challenge).
With your about page ready, your product titles and descriptions on point, you’ll have experience writing and also know your target audience so you could start looking at creating content e.g. blog posts for your audience. Writing blog content around your business, your niche and also your products such as:
- guides to using your products
- products that work well together
- your journey in starting this business
- commentary on a major topic within your niche
- interview with an influencer within your niche
*Creating good content gives your customers a reason to keep coming back to your site for more*.
There’s a great guide to building a blog for your business here.
And here are some businesses leveraging blogs successfully to promote their brand.
*Afends offers some insight into the behind-the-scenes at the brand and also interviews with people who would interest its target customer.*
*Clif offers tips on nutrition and fitness which as a healthy snack is going to be relevant to its target customer.*
Here’s a guide to setting up your store's blog.
You can use your content to help build your social media perhaps by using:
- quotes from interviews on Twitter.
- graphics with product combos from your product guides on Pinterest.
- video interviews on Instagram or Youtube.
- having your interviewee share the interview on their social profiles
- Kit—Shopify App Store Digital Marketing Expert
To sum it up;
- Build a Brand Identity
- Use it to Build Content
- Promote that Content
- Use it to Attract New Customers and Re-Engage Existing ones.
I hope this all helps.
All the best, Hyde.