While your website could use some small adjustments I don't really think that is the problem. Most likely the wrong type of traffic plus 424 views isn't really that many. I normally like to test websites out using free organic methods first before running paid marketing.
Instagram is a good way to test the website. I can send you some information on that if you like.
Track Your Visitors
Also a good app to see what is going wrong on your website is called "Lucky Orange" Its heat mapping software that allows you to view videos of what your visitors are doing on the site. This should give you a good idea of what is going wrong also.
Shopify Is all a learning curve my friend and I'm sure you will get there in the end.
I really appreciate you taking the time to have a look through my site and give me some feedback, so Thankyou!
I feel much better about it after your response 😂 I have been using organic growth also through instagram but it’s been slow reaching people, I will have another look at my targeting for google ads and see what improvements I can make there 😊
I have been using “Hingsight” tracking but the app doesn’t seem to function the best, maybe I’ll try the “lucky orange” app you’ve recommended.
No dramas at all. With Instagram this is what my top clients normally do.
Its a slow grind but once you start getting good amount of followers its worth it
Yeah I love lucky orange. At least give the 7 day free trial a go.
Good luck with it all and if you ever want to bounce any ideas of me shoot me a message
Hey Pedigree Prints,
There is a very little gap between attracting traffic and receiving sales on your ecommerce store once, your ecommerce store lags certain important essentials. Here are some of them mentioned below for your store as well:
Wish the fortune favours you in the form of lots of conversions very soon.
Hi there! Maggie, Shopify Expert here :)
You have put a lot of work into your website, and I absolutely love the strong branding. Consider optimizing your sliding images further - add a CTA [call to action] button to each image, such as "Shop Now" linking to a relevant collection or product:
This way you will prompt visitors to click and browse your collections, which will improve your conversion rate [sales] and SEO [dwell time/time spent on your website].
Consider adding a professional email address here [such as email@example.com] instead of free one:
It’s a great way to build trust as an established business. You can create a custom email address matching your domain with G-Suite - learn how to do it here: https://youtu.be/j_0ho2PUyTI
Social media - make sure to open the icons on your website in new tabs, so you don’t lose valuable traffic. Please check this helpful guide: https://help.shopify.com/en/themes/customization/navigation/open-external-links-in-new-browser
Not all traffic is equal - just because someone clicks to your website from Facebook or Google doesn't mean they will buy - or that they will buy right away. Make sure to get clicks in terms of building awareness for your brand, but then focus on converting those who clicked and viewed your product into buyers. You do it through retargeting ads and email marketing.
Here's a detailed guide on how to design a winning PPC ad funnel: https://www.socialmediaexaminer.com/facebook-ad-funnels-framework-charlie-lawrence/
Here are a few guides that might help:
If you found these tips useful, please like this post and leave a 5* review on my TrustPilot profile. Thank you!
Looking for a more detailed critique? Reserve your website audit here: https://www.rockpapercopy.com/critique
Shopify Expert | Ecommerce SEO Wizard
Hey @PedigreePrints, here are some suggestions:-
1. There is a lot of blank space in the first fold of the homepage. Add slider images with a call to action button on it. First fold of the homepage should have a call to action button. It can be like 'shop now', 'click here'.
2. You should make your store interactive for more conversions. Paid ads are the most effective source to drive traffic and a good amount of visitors to the store and for converting that traffic into sales you have to make sure that your store is engaging enough to entice your customers. Give Loyalty points and rewards to the customers. Use Email marketing, customer segmentation which will help you to send targeted emails with workflow automation. It will help you to increase conversions and sales. Also, you can give rewards to your customers. Add web push notification to send updates to your customers even when they are not on your store without getting their email address. These marketing tools helps in increase the eCommerce conversions.
These strategies will help you to convert your traffic into paying customers and will reduce the bounce rate.
You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.
If you would like to know how to implement this, don't hesitate to ask.