Why am I not selling?

Highlighted
New Member
1 0 0
I get TONS of engagement on all my social media post. Tons of people saying they love my products especially my Merch. I get around 500 visitors a month so far. Why are none of my visitors concerting/buying? Please help! My website is: www.queercosmetics.com
0 Likes
Highlighted

Hey Juandove, really nice store. Without really knowing your marketing strategies I can definitely make a few suggestions to help you actually turn your visitors into buyers. And you can do it all for free.  

 

- Using paid ads? If so, always send the visitor to a specific product/landing page. The product page they land on should accurately reflect the ad they clicked on to make sure they continue further down your sales funnel. 

 

- No social proof yet? Without reviews, its really hard to build trust, but it can be done. In this case, your product pages need to be more compellling. Focus on strong benefits for the visitor, coupled with easily scannable content like so: 

 

Vitamin C Nourishing Serum – Your Skin Love.png

The headline sparks interest and keeps them reading (the hook), then bullet points relay benefits in a super precise manner that can be understood in a matter of seconds. Visitors make the buying decision in roughly 3 - 10 seconds, so you need to act fast. 

 

- Tons of social engagement? Create a blog, link your socials to the content then plug your products as the solution towards the end of the article. Take the reader on an informative, educational journey then close the deal with a BUY NOW button.

Its a great way to make use of free traffice with the community you've created on socials - just remember to always provide value in your articles before you ask them to buy anything. 

 

- Raise your voice. You have a really important message as a brand, but your site could reflect that more strongly. If you're striving for equality, I'm sure your target audience are too. I'd recommend creating more content around that (articles, videos if you're comfortable) and possibly even contributing to lgbtq commnunities in some way through your website. 

 

Hope that helps! You've got a great amount of traffic, now the goal is making your store compelling enough for them to open their hearts and wallets. Good luck!

❤️ Found my answer helpful? Please LIKE or Accept Solutions.
❤️Shopify Calculator - What's the Cost of a Shopify Store? Read More
0 Likes
Highlighted
New Member
2 0 0

I checked out your website and it looks great, as far as why you aren't getting sales from your visitors, I believe that your visitors aren't targeted well. If you need help with that feel free to message me.

Designer & Marketing Specialist - Reddit Frontpage Guaranteed - contact@veyy.design
0 Likes
Highlighted

You have a good store overall but it does need some work to make it even better. As a gay guy, I would not buy from the store right now but here is how to change that:

 

Homepage Feedback

    1. Make sure all your product images are the same size and dimensions. This is going to help tie your site together

    2. Carousels / sliders have been proven to lower conversions rates ...limit how much you use the one on your site. No one is going to wait around to see what is on each sliders

    3. I would clean up the design of your homepage as it's disorganized and has a lot of empty white space. The testimonials don't jump off the page a as much as they should

    4. Overall continue to make all your product images more consistent and tied together. This helps build a brand

Product Page  Feedback

    1. Add a section at the bottom of product pages to show your most viewed/bought items from the site. This can help increase your average order value across the site. Right now your bushes product page does not have this

    2. Make sure each product has 3 - 5 images as that will help someone decide if they want to purchase. A lot of products I saw only had 1 or 2 images

    3. Add a section for customer reviews when you get them. This helps build social proof and makes it easier for people to trust your brand. Ask past customers for reviews is a great way to get this started

 

Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
0 Likes
Highlighted
Shopify Partner
1957 123 433

Hey Juandove,

For identifying your site in an effective way, a favicon is a must. The logo is quite unclear. Magnify it a little bit more and add some text pertaining to the store name while the graphics is fine. Some other suggestions for store modification are as follows:

  1. Apart from the dropdown, the login should also be added beside the shopping cart on the top right of the header as well.
  2. The search bar should also be placed beside the shopping cart on the top right of the header apart from the dropdown.
  3. The dropdown should include the "Home" button as well to make it look complete and logical.
  4. Header template should be created to highlight amazing discounts or free shipping offers if any.
  5. "Sale" section should be added to the dropdown menu for keeping all discounted items in one place.
  6. Social links like Facebook, Twitter etc need to be added to the footer for better customer-centricity.
  7. Instagram images are a must for better brand promotion.
  8. Reviews below each product are compulsary for better customer choice.
  9. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the store optimization help to drive a lot of sales.

Neha :)

 

 

 

 

 

 

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
0 Likes
Highlighted
Shopify Expert
277 13 54

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

0 Likes