Why aren’t people buying from my store??

Solved
ajaeroamadi23
Tourist
3 0 0

so I started my business about a months ago and have had almost 400 visitors, but no sales!!!! I was wondering if someone could take a look at my shop and see what may be the issue!!!! I really want to get this shop off the ground, but don’t know how, besides running ads and affiliate marketing, can anyone help!!

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EyeR
Tourist
36 3 5

This is an accepted solution.

I'm prepared to accept it's me being dense, but... Um, which store is yours?

Without looking at the store it's rather unwise for me to comment, but I'd postulate that the lack of purchases arise when customers realise it's hosted through shopify and evacuate due to the probability of it being a scam.

ajaeroamadi23
Tourist
3 0 0
Oh my store is http:// imogenbeauty.com.co
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ajaeroamadi23
Tourist
3 0 0

Oh my store name is http://imogenbeauty.com.co 

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EyeR
Tourist
36 3 5

This is an accepted solution.

Casual glance I notice 'Terms and Conditions' lists twice. Not a massive concern, just doesn't look very 'pro'.

Poking the contact details, there's nothing really solid there. A random gmail address doesn't inspire confidence, when you look at all the other scams shopify lists, and continues to list despite complaints, that also use a gmail addresses. Something more concrete would likely make potential customers feel more trusting.

Personal preference, but: eww at all the white space throwing gamma out. Why do you hate your eyes?

Views don't always equate sales, too, I'd anticipate a vastly larger number of views than sales. People may just be searching with no intent to buy, or buy yet - comparing the market etc - or they may just be window shopping etc

EcomGeeks
Shopify Partner
1002 137 328

Hey @ajaeroamadi23,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I've taken a look through your store, hopefully my feedback will provide some insight as to what is going on.

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HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

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LOGO
Your logo is one of those things that holds a lot of weight in how professional or unprofessional your store looks. I would highly recommend having a professional logo done up for your store, it’s a worthy investment. This is a service we offer so if you are interested, you can click here for more information.

Once your logo is finished, you can match the fonts and colors in your store to your logo. This is going to level up your store even more and make you look very professional.

Also, on mobile your logo is showing up properly but on desktop it is cut off.

COLORS
Some of the colors on your website are quite hard on the eyes. Again, use your logo as the anchor point for color and font choices.

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PRODUCTS

This is something we see very commonly on the forums. People tend to start shops selling things like jewelry, clothing, lashes and etc. The problem with this is that these types of items can already be purchased offline in hundreds of retail stores as well as online through thousands and thousands of online stores. When a person is searching for nail polish or eye lashes in Google, these big companies with massive marketing budgets are who is showing up in search results and who you are competing with for customers. 

Now, a person can complete IF they give people a reason to purchase from them vs. the other guys. An example of this might be someone who sells locally, their "reason" as to why you should purchase from them vs the other guy is because they are local and a lot of people are passionate about shopping local. In addition to this, they can also get products to their customers faster and can offer incentives such as free local delivery.

I would think about all your "whys" and what sets you apart and use that in your marketing and in the text in your store.

If you cannot find a way to set yourself apart in the market, it is time to move on to a different product. What we recommend is selling winning products. A winning product choice should have these qualities:

  1. High demand. Look for "problem fixing products".
  2. Not easily accessible. Look for products that are not available in stores or online through big retailers or Amazon.
  3. Popular. Look for trending products.
  4. Good profit margin. We recommend 3x what it costs you for the product.

We did a video that explains how and where to find winning products that you can watch here:

PS: If you decide to give Ecomhunt a try (one of the methods we recommend for finding winning products), here is our affiliate link: https://www.ecomhunt.com?afmc=2tp

Using our affiliate link does not cost you anything extra, it tells Ecomhunt we sent you and we may receive earnings for that referral.

We regularly post a selection of winning products on our YouTube channel, here is our latest one:

If you’d like to see more, consider subscribing.

PRODUCT DESCRIPTIONS
I’d recommend working on your product descriptions. There are things you can add in and change in order to increase conversions. We did a video all about this which you can watch here:

SHIPPING
You need to add in an estimated shipping time at checkout. For some people, shipping time can be a deal breaker so they won’t proceed with their purchase without that information.
If you are concerned that displaying longer shipping times will turn people off, what I would say is long-term, you want happy customers so it's better to say up front, "hey, this could take up to 3-4 weeks to arrive" rather than not giving a shipping time and then getting an email 2 weeks later from an unhappy customer wondering where their package is. I’d also recommend taking a look at alternative suppliers. We did a video showing several USA suppliers that can get products to your customers faster:

REVIEWS
I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. We did a video showing a free review app you can use and how to set it up:

I think you’d benefit from our free guide “5 Step Fix for High Traffic & No Sales”. In the guide we give tips for a profitable ad strategy, tell you how to generate free traffic, share design tricks to transform your Shopify store into a professional, trustworthy store that customers want to shop at and how/where to find winning products. You can download the free guide here. I’d also like to invite you to join our private Facebook group. We share winning products, dropshipping tips and you can interact with other members of the dropshipping community. Click here to join.

If you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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