My website is voltagehardware.com
Ive got more than 1000 sessions/clicks from both Facebook ads and google ads, but not a single sale.
Of 1000 sessions/click, 800 of them was whenever my store only had a single product, which was the achilles collection on the present page. My landing page at that time was the product page.
Now ive tried expanding my product range to 25 different styles to give the customer more options, because i felt that could be a major problem whenever i had only 1 product.
For my facebook ads, ive got a 3-4% CTR on my video add, with a cost pr click of 0.1 dollar.
I know my website is running slow on google speed, so im aware of that.
What am i doing wrong?
Hyde here from Shopify. Congratulations on getting your store up and running!
I do have some feedback that I'll share with you in the interests of making your brand the best it can be:
First of all, you want to make sure that you are consistent in your branding. You sell watches, but your domain name references hardware, your header image is a woman exercising, and your slogan is "Define Your Power".
If you're selling high-quality watches, then everything about your website and brand should speak to watches, telling time, style, fashion, and quality. Similarly, quality doesn't start and stop with the product. It needs to be reflected throughout the site, meaning everything needs to be well thought out and intentional.
The About Us page does not communicate anything much about who you actually are. What are your values? What do you hope to change/create in the world? What is your dream, your passion? How has Denmark influenced your brand? What makes your watches special, and how are you communicating that to your visitors aside from a generic reference to "quality" and the fact they're cheaper than other watches? Here's what an About Us page should contain.
If you're not sure what passion is driving your brand, ask yourself these 4 questions:
1. Google's stated purpose is to "organize information and make it accessible to everyone". Disney is looking to "make everyone happy". Find a purpose and try to get your purpose down to less than 12 words. That is your core passion.
2. What's your vision? What community do you see your new brand forming? What contribution is it making to the world?
3. You need to now develop that element that really distinguishes you from your competitors.
So please complete this sentence:
Our brand is the only ______________________ that ____________________.
If you cannot identify what it is that only your brand can do those others can't, it will make carving out space in the marketplace that bit harder.
4. Who is your customer?
You need to know who you are speaking to. A conversation is a two-way street. You present your idea (your passion) and you wait for them to respond. But who are "they"? There’s a great guide to creating customer personas here: How to create customer personas.
I hope this helps as initial feedback, I'm happy to provide more and answer any other questions you may have.
All the best, Hyde.
Hey there @VoltageA!
It’s frustrating when you put in so much work and get traffic without any sales.
A few initial thoughts:
A good place to start is your store.
First impression: I have no idea what you sell. If I land on your store, I see a woman lifting weight with a tagline of “define your power.” You need to update the image and text to better reflect that you’re selling smartwatches.
Run a poll to see what people are looking for in a smartwatch. You’re hyper-focused on the exercise side of it, but your audience may be more interested in a smartwatch that’s able to connect to their phones. Exercise is fine, but that’s not why they bought your watch.
For reference, I’m on the Hermes - Brown Leather page.
So this addresses the website side, what about your ads side?
I would take a look at your landing pages and filter down heatmaps and session recordings to see how traffic from specific campaigns engage with your website. If you see that a lot of them bounce quickly, you need to look at your audience and the ad creative to make sure you’re representing your products well. It’ll help you also see what products are responding better to certain traffic sources to help you optimize your ads.
You’re on the right track here. Keep at it, and use visitor behavior to help you understand what’s stopping people from converting and evaluate your ads. Lucky Orange has heatmaps, session recordings, polls and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck.
Cheers - Danny
Hi @VoltageA !
Welcome to Shopify and I wish you good luck!
The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad?Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
Hopefully, I managed to help you. If so, please let me know by liking this post.
Hi @VoltageA welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share:
1. Good navigation provides an improved user experience leading to more sales and revenue. Add a top navigation bar with the product catalog broken down into different collections & categories so that customers can quickly browse and reach their desired products faster. Also, have an auto-complete and suggestion feature in the search bar so that it provides an extra helping hand to relatable collections and products will also be useful.
2. Add Wishlist to your website. They are a great way to alert customers about a sale, drive traffic to your site. Also you can do more target oriented email campaigns. Also Add to Cart and Checkout Page needs to have a bit more planning - like giving uses a visual checkout process, and option to continue shopping from the checkout page.
3. Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!