Why is no one purchasing from my store?

Highlighted
New Member
2 0 0

Hi,

I am new to shopify and have just launched my first website. I have created ads on instagram and facebook but haven’t been able to get an buys. I have people visit my site about 50 per day. However, they don’t seem to go on any another page but the home page. 

My website is- www.raijinstreetwear.com

Any advice or recommendations would be really appreciated!

Thank you  

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Highlighted
Shopify Partner
413 27 125

Hi @Sympletic !

Welcome to Shopify and I wish you good luck!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  7. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  8. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  9. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  10. For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

    We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

    There is a free plan available.

     Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
1 Like
Highlighted

Hey @Sympletic , 

I agree with the other poster here to fix some of those issues. But right now we can only point out things we see.

There's a lot of the process we can't see.

My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.

If you would like, I can provide a free analytics consultation which involves:

  • getting you started on tracking data
  • taking a deep dive into your data: look at where your traffic comes from, what they do on site, why they might be dropping off
  • identifying metrics and areas that could cause issues
  • working together to see what we can improve to bring up that conversion rate
  • at the end of the day you know your market the best, but I can help to provide key insights and a second opinion on what could be improved

If you are interested just send me your email in a private message and we can work together more efficiently via email. 

If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.

Cheers

ui-gab
https://www.uiavenue.ca
We specialize in data analytics. If I've helped you today, please give our give our app a try (15-day free trial) https://apps.shopify.com/ui-ave-analytics and maybe write a good review.
Send me a message if you want a free data analysis consultation.
1 Like
Highlighted
Trailblazer
303 11 13

Hi @Sympletic 

I hope you're doing great!

I would be happy to solve your problems, Please give me a suitable time to discuss about your issues.

Also, add me over Skype id- live:jennifer.wcoast or Drop me an Email- sales@wreximinfotech.com

I look forward to your response!

Stay Well

Thanks!

1 Like
Highlighted
Shopify Partner
216 17 82

Hey @Sympletic,

I checked your store, which looks good but can be improved. Here are some quick pointers for increased sales.

1. One of your primary focuses must be to make the homepage easy for people to enter and navigate your store, have visually engaging images, a clear value proposition, and calls visitors to action. Right now, as soon as I entered the store, I felt not at all engaging. Mainly

  • Add an appealing but simple “Above the fold” web design banner (lightning image won't work, add an eye-catching image of your apparel itself)
  • Clear value proposition + direct call-to-action within the banner
  • Add a few more collections (Featured Product, Best Seller, and On Sale)

2. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images on your homepage and catalog are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.

3. Build confidence by using social proofSocial proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.

4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. (For example, Amazon adds social proof by adding badges like "Amazon's choice" and according to reports, they get an increased conversion rate of 25%.) Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase. (I have added images as reference. If you do like it, then check out more sticker packs here - it's free)

Screenshot 2020-08-24 at 8.41.23 PM.pngScreenshot 2020-08-19 at 12.55.19 PM.pngScreenshot 2020-08-19 at 11.59.02 AM.png

Hope this helps.

ModeMagic
Featured on Shopify Staff Picks
1 Like
Highlighted

Hi @Sympletic 

Well done for getting your store up and running. I like the branding and logo but had some other points of feedback that may help you out here:

  1. the hero image on the home page doesn't say very much about your brand. It's too generic and irrelevant to the average home page user I would imagine. As such, I'd say change it to another picture that you think better represents what your company and brand is about and to whom you appeal 
  2. related to the above, have you done any work on who your target audience is? Age, demographic, where they hang out? This exercise will make things much much easier for you to 'speak' to these guys more effectively. It will also help with your paid marketing efforts so you get conversions for lower cost
  3. I would assume that some of the range shown on the homepage may itself turn people off because of the price point which people may find expensive as the first introduction to your brand, especially if your target market is younger. Maybe showcase slightly cheaper items on the homepage, at least at the top, then you can show the more expensive ones later, at least to show them that you appeal to a range of price points
  4. you don't have a blog but I think that may be a more effective and cheaper way to attract potential customers. That way you can talk about things in your niche given it is quite specific and that way you'll build more loyal fans
  5. some background on your 'story' section about what Raijin is as a brand and who you have made it for would be very good so people can relate to this better
  6. if you have no sales at the moment, are you able to get friends and family to buy from you? Maybe you can even give the initial items away so you have some traction and track record. That way you can invite them to write reviews as customer reviews is what is going to convert visitors into customers

I hope this has been helpful. With regards, the reviews, you can check us out at Syntellio and sign-up for a free account so we can collect more reviews on your behalf, and increase conversions and sales. 

All the best,

95% of shoppers read online reviews before making a purchase

Syntellio collects online reviews on your behalf and allows you to share to social media, helping you increase sales and make your store a success.

Get started for free here.
1 Like
Highlighted
New Member
2 0 0

Thank you so much, this was a huge help. I will definitely put changes In place 

0 Likes
Highlighted
Shopify Partner
413 27 125

Hi @Sympletic !

Welcome to Shopify!

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website is credible, you’ll be able to generate more site traffic.

    One of the best ways to gain credibility is to leverage your relationships with influencers. You can approach this tactic in many different ways.

    If you have the means, you can use celebrities to promote your brand.

    That’s because these people are already known and trusted. Working with a celebrity shows your brand is legitimate. The problem is it’s obvious to consumers these celebrities are getting paid to pitch your products or services. As an alternative solution, you can use micro-influencers. One of the top reasons why I’m an advocate for using micro-influencers is because they have high engagement rates with their followers.

  6. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  7. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  8. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  9. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  10. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  11. The sale you have seems to be a nice deal, however, when you make such a big amount off it might devalue your product. People always need to know why you have made such sales, is it a seasonal sale? or is it because there is no demand for it? Does that mean the product is bad? 

    Instead of giving a discount for nothing, give them rewards for completing certain actions on your store ex. for creating accounts, for leaving a review, for sharing your site, for spending money on your site. It is not difficult for a user to do and you will get so many actions on your site, and you are having discounts anyway.
  12. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

  13.  
Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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Highlighted

Hey there - I did previously respond to this message but given I've just written a post on the definitive guide on conversion rate optimization which is the problem you're having, I thought I'd share. 

You can check out the guide here and tick off against the points to make sure you have optimized your site for conversions. 

95% of shoppers read online reviews before making a purchase

Syntellio collects online reviews on your behalf and allows you to share to social media, helping you increase sales and make your store a success.

Get started for free here.
0 Likes