I just took at a your website. It's a good start, but I definitely think it needs an upgrade on it's design. Here's a vanity store I saw here in Canada.
There are just a lot of design elements missing in your store.
I advise you to take a nice store and copy a lot of the design elements to make your store look nicer and most trustworthy.
There's a lot of the process we can't see.
My advice is to start tracking your data and then make the changes and see if it impacts your metrics. You need to look at it from different perspectives not just conversion rate, but bounce rate, time on page, cart abandonment rate, and product detail view rate at the minimum to understand what can be improved. We also do video replays, so you will be able to collect replay videos of your customers, journey through your website to know who, why, where your customers are dropping off. Time to stop doing guess work.
If you would like, I can provide a free analytics consultation which involves:
If you are interested just send me your email in a private message and we can work together more efficiently via email.
If you have any questions, I'm open to being fully transparent. I'm really just looking for some positive reviews for my app.