We launched just over a year ago and have very low online sales. Please help us revise our website to gain more visitors and increase sales.
website is: www.washandwillow.com
Thank you for your feedback!
You have a great brand and store so far. I can tell you put the effort and time into making this store shine. There are some small tweaks that can really help your store be even better. I would also look at running Google Shopping ads if you want to get more customers who search for what you sell. Even $100/day in Google Shopping can help bring in sales and grow the business. Here are things I would change to get your store to the next stage of growth.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Tell us a bit more - do you get a lot of traffic, that doesn't convert, or your traffic is still low?
If you get a lot of traffic [100+ visitors per day], yet no sales, I'd look into the traffic sources to see where the visitors are coming from and why they don't convert. It could be due to the traffic being non-relevant to the niche, or sending people who are only browsing but are not ready to buy yet.
On the other hand, if your traffic is low [20-30 visitors per day], I'd look into getting more visitors with targeted marketing, Facebook ads, SEO, blogging etc.
You'll find the above metrics in your Google Analytics account.
Hey Wash and Willow,
It seems you have worked quite a lot, as the store is amazing and close to perfect. It has everything at its place from top to bottom but surely you can work on few aspects mentioned down below which will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a
lot better sales.
For engaging new customers, you can add a section of best-selling products.
For some sales at the start, you need to offer some discounts to get going as a promotional offer.
Also, it would be great if you can create a separate sale page for discounted products.
Also, You have around 105 products and sure you might add a few more as its just a start for your visitor might feel hard to find the right product.
Also, your search page is a bit off and empty https://washandwillow.com/search?q=. Don't you think if suggestions are offered to search bar, there will be a lot of chances for a visitor to buy from your store?
I would recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
Check out the features live here.
Sales Pop syncs your store's data to turn recent orders into sales notification popups on your storefront. This is Sales Pop's highest converting feature and is most commonly used on product pages, collection pages.
I hope my feedback will help you convert visitors into customers.
Hi Wash and Willow!
I love your website and your community oriented vibe. I use essential oils myself and yours look amazing! I wanted to follow up with you post holiday season here and see how everything was going. I saw that you were interested in increasing sales and I happen to work for Klarna. We offer buy now, pay later options for customers on your website. Basically it allows customers to spread out the payments over time with no interest and helps increase conversions as well as average order value. Here is a little more information and how to get started.
Hope this helps!