Cal here from Shopify, thanks for reaching out to us. You've done some really great work on the site, and you should be proud of the work done so far. There are a couple of areas I'd like to dip into, the first being site improvements, and the second being the marketing end.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
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Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
Hello @Moonlingsmom, here is the feedback:-
1. Add social media links in the follow us section in the footer to build a social media proof. You can add Instafeed on the homepage, it will make your store look more professional.
2. You should also display the collection on the homepage in an attractive way.
3. You should make your store interactive and engaging by adding a loyalty reward program, live chatbot, Customized newsletter pop-up, web push notifications, countdown timer. These are some essential marketing tools that will help in increasing the conversion rate. It helps in enticing customers and convert them into paying customers.
If your store is engaging then it will help you to reduce Customer Churn Rate i.e percentage of customers who stop purchasing from your brand and will also increase your customer retention.
To implement the marketing tools on your store to increase conversions and customer engagement. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
Hi @Moonlingsmom ,
After the analysis of your Shopify Store, I have come to the conclusion that you are not able to convert most of the sellers because of the Homepage of your website even though you have such great products.
Here are a few points which need urgent attention as per my Analysis of your website.
Home Page Analysis:
Checkout Page Analysis:
I hope this information is helpful to you. If you need any more help feel free to ping me.
I love the products in your store. I am a big fan of Organic & Natural body care products. I was wondering if you are still taking suggestions for your store.
As @MS_WEB_DESIGNER was saying, you need product badges to attract customer attention to your products. Whether you’re running a sale, launching new products on your store, or some of your products are out-of-stock, you can add a product badge suiting the requirement and theme of your store.
Also, one tiny suggestion, I think you should highlight that your products are Earth-friendly too. Add “Organic”, “Vegan”, “100% Natural”, “Eco-friendly” badges on your products. This little tweak will definitely help you boost your sales. You also might end up earning some loyal customers too. Something like this maybe:
I’m adding an app LINK here for you to try out. It’s a simple app and lets you apply product badges in minutes. Give it a shot and let me know.