Would greatly apppreciate store feedback with an emphasis on conversion.

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We would really appreciate some honest feedback on our store www.acceleroak.com.  We have been doing some Instagram promotions and getting traffic at around 70 per day but the conversion rate is almost zero.  We've been trying to improve the website and are currently running a discount for Valentine's Day but we're really struggling to know where to focus our energy.  Do we need to drive even more traffic?  Are there some things on the website that still need attention?  Thanks in advance for any comments!