Hey Eon Fountains,
Keep the following points in mind for store optimization:
All the best!
Congratulations on your new store! I checked your website and it looks pretty neat. I would like to share a couple of tips with you.
1. Add an 'About Us' page. What an About Us page should be is a goal-oriented sales page, one that focuses on highlighting the biggest selling points of your story and brand , making a strong impression on curious customers.
2.I recommend you to add your social handles in your website (also to note: be active in Fb and Insta), as this will increase awareness and publicity of your website and help in having more traffic.
3. The homepage looks a bit empty right now, so I would suggest to add more content in your homepage like Featured products, Blog, Instagram feed, Best Sellers, New Arrivals etc. Keep in mind that homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
4. The product details page needs to have more uniformity (with respect to text placement, letter cases, image size). Also have top 2-3 detailed customer reviews/testimonials as this will boost your product credibility and trust among your customers. I would suggest you to have video testimonials over text. Video testimonials are far more engaging and convincing than a page full of text. They will help reduce your bounce rate by keeping visitors on your site for longer and increase the odds that new visitors will feel confident enough to make a purchase.
5. Have a featured collection based on your offers, new arrivals, best sellers etc. This will grab the attention of customers when they browse homepage itself. Also adding product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency.
Hope this helps.