Hello @CynthiaCarey, I hope you are doing fine!
Congratulations on your store!
Your store looks absolutely amazing no doubt there, the home page and layout visuals everything is great. But I was disappointed that you don't have a favicon or logo, I hope you'll add them soon, and also your website's header is very huge. Other than that I'd suggest if you try and make your store more engaging, introduce some offers. One thing that I found odd is that your product titles and their description don't live up to the store's amazing look, if the description is a little more organized it'd help customers understand better about the product. Lastly the product title a good product title should have all the essential information about the product take Amazon’s product titles for example.
Moreover, I have checked the On-Page SEO rating of your website which isn’t good enough. You might want to work on that along with the products which have useless meta description as meta description and SEO rating vastly impact your store visibility on google and other possible interaction places. Also, the meta description plays an important role in attracting the right kind of traffic ultimately resulting in better sales.
I’d really suggest you try Descrii, they provide titles, descriptions, and meta descriptions for your products that’ll help your website to climb high in search rankings and ultimately gain more traffic and conversion.
I hope this helps.
This is PageFly.
I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
You have a very nice and attractive store, however, I have some recommendations and hope that they can help you.
Add a favicon to your store.
This is one of the great things to make your store unique. You can check this tutorial here https://help.shopify.com/en/manual/online-store/os/using-themes/change-the-layout/theme-settings/add...
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add CTA buttons on the banner image
You are investing in really good quality images, but it will be better for the CR if you add CTA buttons on them.
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
You can make many slides to show different products in your store, on each slide, there is a corresponding CTA button.
1.3 Add customer's review
People love proof, especially when they visit a store and see many good reviews, they will be willing to shop! So you should add testimonial/product reviews on your store. They can be placed for each product or even a review collection on your home page. Check this guide to know more about its benefit and how to make it effective.
1.4 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer, but it is less attractive; therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
1.5 Add a newsletter
A newsletter helps to collect customer's emails and encourage them to subscribe to your store. By this way, you can keep in touch with your customers and send them value info.
1.6 Adding direct links for the "Return Policies" And "Shipping Infor" on the footer
2. Product page
I take this page for example https://luxuryreimaginedcollection.com/collections/saches/products/hermes-sache-9
2.1 Add more 3-5 images from multiple angles
Showing a product from multiple angles helps customers have a full understanding as if they are checking and looking at it in person. Each angle must be unique and show new information about your product, this encourages customers to take action and increase more trust as well.
With this product, you can add some photos of the pillow to make it more colorful and professional.
2.2 Add product quantity
It's important to show the product quantity for the product description so customers can choose more products if they want.
You can consult my template https://demo.pagefly.io/pages/jewelleri
A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
In the holiday season such as Black Friday, Cyber Monday, etc, I prepared a master guide with unique marketing tips and some checklists to help to most out of those holidays.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
Hello @CynthiaCarey, I hope you are doing well! Your store has an amazing collection. Here are some suggestions that you can work on:
- Create a drop-down menu in the 'collection' option of the header menu. It will make your store easy to navigate.
- Create some blog posts in your store. Work on SEO.
- Add the CTA button on the slider images.
- In the header menu, add categories in the header menu.
Some eCommerce marketing tools that you can add to your store which will help you to engage visitors & convert them into paying customers:
- Enable Social media conversion techniques on the store for better conversion.
- Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Start giving loyalty points on activities like on signing up, allowing for push notifications, follow or share on social media, on birthdays, visiting a store, leaving a review. This will help you to entice your visitors and will also increase the number of push subscribers, reviews, newsletter subscribers. A loyalty program helps in increasing sales and increase the retention rate.
- Add a web push notification - It turns visitors into subscribers and subscribers into customers. It’s a powerful and effective marketing tool adopted by online businesses to reach out to and interact with their audience, keep them updated about any important information, announcing sales and offers, and eventually driving more eCommerce conversions.
Hope this helps!
If you are looking to implement customer engagement or marketing tools in your store. I would recommend you to install the all in one Shopify app AiTrillion. You can check it out. I am sure you will find it useful.