Would love feedback for my store craftyladystudios.com

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Tourist
3 0 1

Hey everyone,

I just opened my shop up to the public yesterday and would very much like to have your feedback. When you've been staring at it as long as I have, I definitely need some fresh eyes on the joint to make sure I'm not missing something obvious.

https://www.craftyladystudios.com

 

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Shopify Partner
183 29 112

Hey there, @craftyladyshop!  

First of all, congrats on your launch! It’s always exciting and nail-biting to make your Shopify store public for the first time. It looks great!

A good place to get REALLY fresh eyes are to look at your visitors themselves. Tools like heatmaps (to see where people click and scroll) and session recordings (to watch what happened during a visit) are invaluable in growing your sales. Because you’re looking at your store through the eyes of your visitors, you get a clear picture of what they experience, how they navigate and what stopped them from converting. 

Homepage

  • I really like the simplicity of your homepage. It’s pretty much the perfect length.
  • For your hero image, make sure there’s a linked CTA! 
  • If you ever run a sale, promote it through a banner that’s linked to your All Products collection.
  • Use heatmaps to see how far people scroll and also how they are clicking on your homepage. Do they click on collections, or do they use your top navigation? Does it change based on device type or traffic source?

Navigation
Some of these can likely be moved to your footer. As you get more traffic, click heatmaps will show you which ones your visitors click on the most. It’s possible that things like Blog and Events may be able to live in your footer.  In my experience, if you have a large number of mobile visitors, keep the Contact Us link in the top navigation. 

I would highly recommend watching session recordings to see how people use your store. I’ve said it earlier, but it’s still important to watch as they click on your navigation and move through the buying journey. It’ll help identify what areas of the navigation can be improved.

Collection Pages
My biggest suggestion here is to evaluate all of your filters NOW. There are so many filters that it can’t be effective for your visitors. For reference, I’m on your Earrings collection. There are filters for earrings (which isn’t needed) and brown suede leather, suede leather and leather. You may have too many filters in this case!

Product Pages
I only have two suggestions:

  1. Make sure shipping costs can be calculated before checkout. Consider a flat fee instead. Customers hate surprises at checkout.
  2. Make the descriptions easier to read. In the Silvertone horseshoe necklace with turquoise colored beads, it takes a little time to find the length. Because there are so many numbers involved, it can be easy to lose some of the key information. 

In general, you really have the bones to a great store here. A lot of the common first-time mistakes aren’t here, and I am confident that with visitor behavior to guide your changes, you’ll see more sales in no time. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.

I hope this helps! Good luck!

Cheers - Danny

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Tourist
3 0 1

This is good stuff -- thank you so much for taking the time to get back to me on this. 

  • I've been at this game for a few years, so I'm very thankful that there aren't those prevalent rookie mistakes.
  • My day job is marketing so I understand about heat maps and such. I just opened the store yesterday to the public, so I'm probably going to wait until after the first week to see what's going on.
  • I'm scratching my head on the filters because those are the tags I placed on my products - wonder if there's a way to turn that off. I came over from Etsy so a lot of titles and keywords/tags are still reflective of where I came from, which was overkill in my opinion (but that's what they wanted). I need to do more research on that for this platform.
  • I was kind of back and forth on putting a CTA button for the hero image. I'll add it and see what happens.
  • Flat rate shipping would be easier for me. I'll have to play around with this a little bit more to see if it'll do what I want it to do.

 

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Shopify Partner
463 29 141

Hi @craftyladyshop !

Congrats on your store!

1. I like the design of the store - everything matches, and you keep the same branding style - logo, fonts, images. Keep it up!

2. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)

3. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer.

4. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa. 

5. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder. 

6. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well. 

 For adding the functions above you can several apps. However, if you want to get all of them at once just with a couple of clicks, try  Growave.

We have 6 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, etc. 

There is a free plan available.

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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Shopify Partner
341 27 100

Hello @craftyladyshop,

Congratulations on your store. The design is very professional and well done. I've some suggestions for improvement.


1. Add 'New Arrivals' section to help customers keep updated on new products.
2. You can add testimonials on the Home page to make the store look more professional.
3. Add business email id or address in the Contact Us page for better customer interaction.
4. Make the section Upcoming Craft Fair in the Home page more attractive. Add a different background color or style as you have done in the Events page.
5. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
6. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
7. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.

Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare by Mansion Ecommerce is a service intended for site owners, store owners, pro bloggers that don’t have the time or expertise to deal with GSC, Bing Webmaster Tool & myriad other tools on a daily basis. Bots like flare take care of the submissions for them verifiably. You can get your free Google Index Score through the flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.

Hope this was helpful!
Jeena

https://MansionEcommerce.com
https://apps.shopify.com/partners/mansion-ecommerce
Driving the next decade of eCommerce
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Shopify Partner
188 15 40

Hey @craftyladyshop 

Welcome to the Shopify family! It's a great start - the website is already in a great shape. There are a couple of things I noticed though. I'll just put them down below. 

  • Testimonials and reviews are pretty important because like many other people, I too, like to buy only those products which have amazing reviews. 

  • On your homepage, make the top navigation bar fixed - even if the person scrolls down they should be able to navigate to the rest of the pages without having to go to the top. 
  • Add the Contact us and About Us links even in the footer section. That makes those sections easily accessible from anywhere. 
  • I think we could use a wishlist or an Add to Favourites button. This will allow you to send more targeted follow up emails to your shoppers and even notify them if you're running any offers or sales. 
  • You could add some kind of urgency by adding stickers or labels to highlight things like sale/trending/free shipping. The Shopify app store is source of some really good apps that can add this kind of a focus to your store. I added one below which I thought might look good. What do you think? You can always look up more styles here.

82FB06B1-20DC-4C21-A00E-919EA115CD60_4_5005_c.jpeg

Do let me know if this is useful for you.

Hope to hear from you soon! Till then, good luck and do stay safe!

Gari

ModeMagic
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