Hi there! Maggie, Shopify Expert here :)
You have a great looking store and there are a few finishing touches I recommend working on.
I recommend adding a custom domain name. That’s a great trust signal and can also help you improve your SEO. You can register a domain through NameCheap.com or GoDaddy.com or similar. Then connect your domain to your Shopify store, as explained in this guide: https://help.shopify.com/en/manual/domains/add-a-domain/using-existing-domains/transferring-domains
Consider also using a professional email address [such as firstname.lastname@example.org] instead of free one. It’s a great way to build trust as an established business. You can create a custom email address matching your domain with G-Suite - learn how to do it here: https://youtu.be/j_0ho2PUyTI
Here are a few guides that might help:
Looking for a more detailed critique? Reserve your FREE website audit here: https://www.rockpapercopy.com/audit/
Shopify Expert | Ecommerce SEO Wizard
I Just had look into your website, I have few suggestions on your website, I hope those are helpful for your website.
I suggest you can add your store blog. Blog gives you the chance to make important substance for your clients. Utilize this as a promoting strategy to manage movement back to your site. Blog make better Your Website's SEO , Increase Traffic to Your Website through inbound links.
And you can add the item reviews, Item reviews can help give customers that additional propel they have to confide in your online shop and finish their buy.
I would suggest including item reviews too, as reviews for customers to share their positive experience thus different customers can see the reviews and be influenced to purchase.
Since customers are critical, giving previous customers a chance to end up your backers can enable you to pick up their certainty. That, as well as you can get awesome bits of knowledge, bring down your arrival rates and increment activity to your site.
And the next one is Why not use a different filter bar? filter bar looking too lengthy.
You can improve your Testimonials. Testimonials take the spotlight away from the seller, and shine it on the customer.
Adding client testimonials to your website can be an extremely effective way to establish trust and strengthen your company's reputation.
They are extremely powerful tools when it comes to strengthening your branding.
The header needs some modification. The search bar along with the login and sign up should be shifted to the top right of the header beside the cart for a more logical store look. Apart from that, some other points to be noted for store improvement are as follows:
Hope your store gets improved leading to a lot more sales.
I would like to suggest:-
Add web push notifications which will help you to bring back visitors who bounced from your site and convert them into paying customers. Even more astounding, this can increase customer retention by 7x times. This will clearly impact your retention.
If you want to implement all these on your store I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.
I love your logo shirts, so cute! One of the things I would suggest is that you offer some buy now, pay later options for customers on your website. I work for Klarna and it allows them to split up their payments with no interest and its helping increase conversions by 44% and increase average order value. Here is a little more information about how it works.
Hope this can help you some!