My store www.geezrs.com, has been open for several months but I just recently started actively pursuing traffic and sales... transitioning from a full time job so I didn't have a lot of spare time until now.
I am using google shopping with no success. Frankly, I like to have more control and live or die of my own accord. I am also doing search ads and have pretty good keyword quality scores and ctr's. Getting all the traffic that my budget allows but after hundreds of visits, no sales or add to cart's. My products are herbal supplements so FB reg's won't allow me to advertise there. I am doing a lot of research and looked at other feedback requests for answers so I am making tweaks... adding social media acct's, I have physical address info, added chat, good photography etc. but could use some professional feedback.
A specific question is this, is there a way to do a "first purchase discount" so just a customers first purchase is discounted but not future ones?
Thanks in advance
Why don't you stop using paid marketing and go do organic (free) marketing. Build a connection with your audience and give them a awesome feeling when they interact with your brand.
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Congratulations for your store.
Hope Few suggestions will help you:
1. Optimize your page loading speed for Mobile
2. Go for SEO
3. Do remarketing
4. Add social proof
5. Add some more information at product page
6. Do e-mail marketing
7. Check your cart page,checkout page for UX/UI
There are other areas you need to work. Need help? please meet our expert here: https://www.mswebdesigner.com/pages/enquiry
Thanks & Regards
MS Web Designer
Offering vouchers to first-time customers, a direct price-off incentive, a percentage-based incentive which works the same as cash and value-added offers are the ways through which first-time discounts can be offered without promoting further discounts.
Hope your store gets ample sales very soon.
Was poke around your site and made some notes:
1. There were some pages that didn't have much content (e.g. no products in the collection.)
- You might want to delete this because it doesn't add to the user experience
- It can be quite annoying on mobile too
- Under "Products", you have lots of pages that aren't really about products
- E.g. Shipping policies
- You might want to your Shipping Policies as a footer on your product pages or under another tab
3. Social Profiles
- The Instagram account doesn't seem to have much activity + their aren't many pictures there that showcase the product
- For Facebook, you have quite a few inspirational quotes in the text, try putting them as images.
- For platforms like FB + Insta, nobody really reads that much. The images have to convey most of the message
Well, Ocean_Boulevard, thanks for your input. I hate to sound like an ingrate but... are kidding or for real? I mean, there is a big title below the main banner/video, that says "Our Products" and the two categories below it have nice photos and clearly marked names... What more should I do? Additionally, the product photos are professional shots, provided by the manufacturer and are the same shots they use on their page. Granted, they are pill bottles and not that exiting to look at but their quality is great.
I know you took time to review my site so thank you but I'm not sure what more I would do with either of those issues.
Overall the site looks great!
Given your target market, you may want to consider increasing your font size - especially on the blog and other text-heavy pages.
I'd also suggest removing any menu items which don't have content - like your "Buy Gaia Essential Oils" page. In this case, the additional menu item just adds to the decision process for the customer and, should they choose that option, presents a potential point of frustration.
Again, given that your target market may utilize accessibility tools like screen readers, etc you may want to look at what improvements can be made to support such technologies. There are several sites you can run your pages through to get suggestions like this.
Here is one I found which shows a number of improvements that could be made:
For the first purchase discount, our app Glow will actually let you do this. You can set the app to award a specific number of points when the customer signs up and then create the discount you'd like for that number of points. The customer can then redeem their points for the discount on their first purchase.