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Here are a few of my opinions on your stores
1. You could consider changing the font as I think it's kinda hard to read, especially white text on black background
2. Should re-format the product details. Align Price and Product Title to make all price tag in one line. Change the Price to another color, not white
3. On product pages, you should use product images with the same size. Add more content to your product page such as testimonial, product review, video, etc, make your product page more interesting to viewers
4. Make your brand trusted with more information and promising in your About Us page, use photo, images, dynamic content rather than plain text
Hey Dig My Duds,
The search bar alongwith the Login and Signup buttons should be placed on the top right of the header beside the cart instead of the top left. A central banner should be added beside the dropdown menu to impart a more professional and decent store look. Other essential points for store optimization are as follows:
Wish the store becomes capable of driving a lot more sales shortly.