Hi @lisatrendy,
Thank you for sharing your store with us here! At a quick glance I think you've done a great job with the site so far, and I can see a lot of thought and effort has gone into its design and layout. I do have a few small pieces of feedback for you though that I hope that you will find helpful.
My first thought when scrolling down the homepage was that having the images stacked on top of each other makes the page look a bit "busy":
I think each image you've used is great, but having them stacked on top of each other isn't the best layout in my opinion. My recommendation would be to place some text in between each one—perhaps some customer testimonials, or an "about us"-style paragraph—to break up the images and make them easier to view with a bit of space between them. This is a small thing but I believe it'll improve the look and flow of your homepage.
One thing I love about the site is the FAQs page you've created, as I feel like it's a vital component when it comes to convincing customers to buy from you. If you can answer customers' questions ahead of time, they're much more likely to buy! As such, I'd recommend actually adding the FAQs page to the main menu along with the footer menu, as I feel this is an important page that you want customers to find easily. I also like that you've added a contact page, which is important, and think it could be improved by adding a couple of sentences in encouraging customers to reach out if they have a question about the store and/ or their order. I'd also recommend adding your customer-facing email address so customers can contact you directly via their email client as opposed to having to send an email via the contact page itself.
My final recommendation would be to consider how to improve the main banner image on the site, as I think you could really level up the storefront by adding a different type of image here—perhaps someone wearing the jewellery or something along those lines! We've a great blog post that offers guidance on choosing an image such as this for your homepage, which I'd recommend checking out.
I hope my feedback is of some use to you, and again, I think you've done some great work here so the suggestions I've made are minor improvements!
Kind regards,
Victor | Shopify Social Care
Hey there, @lisatrendy!
I have to say that you have a great start to a Shopify store! All of the building blocks are in place for a great store. I can tell you’ve put a lot of work into this store!
Now, let’s dive into the feedback.
Before we begin, I need to point out that while you may think that your visitors are going to browse your store, that may not be how visitors really do use it. They may be coming for a specific product in mind. Use visitor behavior through heatmaps (to see where people click and scroll) and session recordings (to watch what happened during a visit) to evaluate what visitors are really doing.
Homepage
- Banner: First of all, link it to your products. Secondly, update the copy. Test Free UK Postage and Free UK Shipping. See which one resonates better with your audience.
- Hero image: Rotating hero images don’t really improve CTR - they can actually hurt conversions. Use a click heatmap to see where people are clicking and evaluate your images that you use. Find your top-clicked hero image and add in an inviting message.
- Collection list: I love that you have collection lists, and I imagine that your visitors use them often. Click heatmaps can tell you. I would suggest updating the font color. Right now, the white on white, even with the earring in the image, makes it very hard to read.
- The font color is an issue throughout the homepage.
- For the homepage, use a scroll heatmap to see where people are scrolling. You may find that they scroll fairly deep down your pair
Footer
- Contact us: Add in your email address and phone number to offer more options for contact. Take out the phone number field; it typically has a high abandonment rate.
- How to care for your jewellery: Love this page! Link your email address.
- Privacy Policy: Link your URLs and email address.
- Refund Policy: Link your email address and link to your Care Policy.
- Terms of Service: Link your email address.
- Newsletter: Add more incentive here! What do they get if they sign up? We can’t assume that visitors want to “stay in the loop” if they haven’t even engaged with a store yet! Instead, add something like a discount or push a community to explain why they should sign up.
- Social Media: Make sure they open in a new tab
- There is a potential issue I ran into with your live chat. Due to the placement on the page, it was covering the acceptance button on your cookie policy.
Navigation
- Use click heatmaps to understand how visitors use your navigation. Where do they click? Where do they not click? Watch session recordings to see how people are reaching your products.
- I would test changing the order to Home | Earrings | Shop by Colour | Shop by Style | Sale. See if more visitors utilize it or not.
- Contact may be able to live in the footer; see what your heatmaps tell you.
Collection Pages
For reference, I’m in the Best Sellers collection
- Filter: Clean it up. There are 37 filters! Though I push for filters, it needs to make sense. Having a filter for “earrings” when all you sell right now are earrings is not very helpful. The same thing goes for “bride” and “wedding.” Clean it up. Click heatmaps can help you see what people are using.
- Rating: As you get more traffic and sales, add in a rating score for the products. It’ll help visitors see exactly which ones are the most popular and highest rated.
Product Pages
For reference, I’m on the Celine Champagne Earrings.
- Don’t leave shipping to checkout. Link to your shipping page and include the same information you have on your footer with the flat-rate shipping costs.
- Link your email address
- Make sure your discount shipping banner shows on product pages as well. I see it mentioned in the description, but that assumes people will scroll to it.
- Keep encouraging those reviews. If you don’t already, provide a review invitation in your post-purchase communication with customers.
Visitor behavior is really a good way to gauge what’s working and what’s not. It’s the ultimate feedback form the people who are experiencing your store. When you get that insight, you see immediately how visitors use your store and what’s stopped them from converting. Lucky Orange has heatmaps, session recordings, live chat and more with a free trial (no credit card needed) and plans that start at US $10/month.
I hope this helps! Good luck!
Cheers - Danny
Hi @lisatrendy welcome to Shopify family
I hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. The header space is too large, you can increase the size on the homepage. Free Shipping can be added as this is the biggest excitement to customers.
2. Ask your customers to add feedback to the products as 90% of the products will be reviewed.
3. A section of most viewed products on the homepage by adding this all the products on the gallery will be reviewed.
4. Ensure that every product has large images in the product view that zoom to fill the browser window.
5. The addition of video to a landing page increases conversations by 80%. evaluate your competitor’s websites after browsing through a few of their websites, compare your findings to your own site.
6. Branded video content is likely to take over consumers who are 300% most likely to watch a video about a product rather than read a description.
7. Product badges are a great way to highlight specific products in your store so they stand out. Getting your customers to take notice of the best product offerings and promotions means your sales campaigns should be even more successful. You can even combine product badges with proven marketing techniques such as scarcity and social proof and your products should sell even faster.
I hope this helps
Munawar.
