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I was browsing and found out that on the checkout page you've got a huge logo image that overlaps with text fields
Try some apps and find the one which works for you the best, need some social proof, especially when your customers post photos with your products and you show it on the website.
Also, probably differentiate the images for each product type. I mean rose gold hoop with a rose gold image. Now they are all the same.
Hope it helps.
1. Use banner with call to action
2. Go for better theme and color
3. Integrate Instagram feed.
4. Use Facebook and Instagram store for sale, you can also use Google shopping ads.
5. Add blog section, there are other sections can be improved. If you need any help please let us know.
Thanks & Regards
MS Web Designer
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