Would love to hear your feedback!

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Tourist
10 0 3
Hello!
I’ve been trading for a year now and have had a great year, but always looking to make improvements.
Would love to hear your feedback!

https://www.gusandbeau.com/

Thanks so much
Liz
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Shopify Staff
Shopify Staff
309 31 50

Hi, @!

 

Rose here from Shopify. Thanks for reaching out!

 

I would love to provide feedback on your store. At first glance, it looks amazing! Congrats on the success from the past year! I love your overall brand and everything is presented very well. I do have a few small recommendations for you to consider:

 

Favicon

 

I would suggest adding a Favicon to your site. While this is a small add-on, it can really tie together your brand. Most themes have a Favicon setting under Themes > Customize > Theme Settings. 

 

Product Reviews 

 

Since you have been doing business for over a year, it would be beneficial to add product reviews to your product page. We have a free application for product reviews here. In order to populate the reviews, you can always consider sending out an email to your customer base to encourage them to post a review. These will certainly increase conversion and promote brand trust. 

 

Darker Font for Description

 

I would suggest making the product description font colour darker. Right now, it is a little tricky to read the text. On certain screens and brightness levels, it may be harder for customers to read the information:

 

04-10-qltfb-wetkg

 

FAQ Page

 

You have some fantastic information regarding your business and policies. It may be worth considering adding an FAQ page as well. FAQ pages are the user-friendly option for those seeking information on your policies. After a year of business, you may have some recurring questions that come up or perhaps some important information you may want to have in an easily accessible location. We have a great blog post on building an FAQ page here

 

I hope that helps! If you have any other questions, please let me know.

 

Cheers!

 

Rose | Social Care @ Shopify 
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Hi Liz

 

Love the store, design and branding. You have a done a great job on making your store standout in a competitive market. I work with a couple brands that marketing to parents with young kids, which is where my feedback is mostly going to come from. I have also done ecom work for ASOS and Jack Wills, so know the space super well if getting more sales is the goal. The biggest area of work is going to be on your product page overall.

 

Homepage Feedback

    1. I would make the title "our playmats" bigger and easier to see. Right now it does not standout as much as it should

    2. As you make and add more product to your store. I would consider adding a Featured Product section on the homepage (i.e. Product Of The Month). Pick one products and tell people why you picked it and what makes it great.

    3. If you have been featured on any sites or been in the UK press, I would add a few of these publication logos to the homepage. Like customer reviews, it build social proofs and gets people to trust your brand faster


Product Page  Feedback

    1. A small thing I would do is make sure each product page has the same number of product images. Some pages have 12 images, some have 16 images and others have even less

    2. Add a section for customer reviews when you get them. This helps build social proof and makes it easier for parents to trust your brand. Ask past customers for reviews is a great way to get this started. Parents love reading reviews from other parents

    3. If you have any videos of babies/kids playing with the playmats, a good test would be to see if that helps get people to buy.

Your store just needs some tweaks to take it up a level Liz. It's really awesome so far and the idea above are ways you can tweak and test out things to drive more revenue and sales. Hope you found this helpful, if so please click "like" below to let me know.

P.S. If you are ever thinking of doing some paid advertising on Google or Facebook / Instagram, I would love to chat and see how I can help you grow the business in 2020.

We help ecommerce & DTC brands create, manage and scale profitable PPC campaigns: TakeSomeRisk.com

P.S. Take my Google Shopping Course and help grow your revenue this month.
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Shopify Expert
277 13 55

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

 

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

 

HEADER & FOOTER :

  1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
  2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

 

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

  1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
  2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
  3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
  4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
  5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
  6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

 

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

  1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
  2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
  3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
  4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
    Example of Good Collection Page

 

PRODUCT PAGE :

  1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
  2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example

    This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
    Example of Good Product Page

 

CART PAGE :

  1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
  2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

 

INTEGRATIONS :

  1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
  2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
  3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
  4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.


App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

 

  1. Sticky Add to Cart Bar and Buy Now Button
  2. Sticky Checkout Bar
  3. Sticky Cart Icon
  4. Quick Buy Button
  5. Free Shipping Bar
  6. I Agree to the Terms and Conditions Checkbox
  7. Gift Wrapping
  8. Delivery Date Picker
  9. How Did You Know About Us
  10. Additional Cart Notes
  11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

 

Good luck!

Sudipta 
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients

Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution

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Shopify Partner
1958 124 434

Hey Gus And Beau,

Store looks cool and a good feel throughout, I have analyzed if you like you can take suggestions. It will make me feel good.
These below mentioned points will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.

  1. A "home" button is a must at the starting of the main menu of any ecommerce store.
  2. The header template should be placed above the logo instead of being placed above the central banner.
  3. Site identification can be better facilitated by adding a favicon to it.
  4. "Twitter and Linked in" should also be added to the footer social links to enhance customer-centricity.
  5. Once you add more products, "Bestsellers" and "New Arrivals" are a must for depicting site popularity and peculiarity.
  6. To improve customer decisiveness, product reviews should be added below each item.
  7. Testimonials tend to strengthen customer trust and belief.
  8. Promotional discounts in the form of "discount codes or coupons" are a must for better customer engagement.
  9. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Wish the store makes further improvements and performs even much better in the days to come.

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Shopify Partner
1510 76 257

@gusbeau, Store looks cute. Here is the feedback about your store which you need to improve:-

 

1. Home Page should flow better. I would recommend setting it out like this. 

-Slideshow Image 

-Collection List  

-Popular Products ( 4-8 Max ) I would only use 4

-Testimonials

-Newsletter sign up box

 

You need to maximize the engagement on your store. If your store will be engaging then it will help you to capture visitors and convert them into paying customers. Here are the tools you need to add to maximize the engagement on your store:-

 

1. Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.

2. Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.

3. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.

4. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.

 

To implement these tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app.  Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

 

Sachin D | Shopify Growth Expert @ AiTrillion

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- 10+ Years of eCommerce experience.
- 1400+ Stores Designed on Shopify.
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