Rose here from Shopify. Thanks for reaching out!
I would love to provide feedback on your store. At first glance, it looks amazing! Congrats on the success from the past year! I love your overall brand and everything is presented very well. I do have a few small recommendations for you to consider:
I would suggest adding a Favicon to your site. While this is a small add-on, it can really tie together your brand. Most themes have a Favicon setting under Themes > Customize > Theme Settings.
Since you have been doing business for over a year, it would be beneficial to add product reviews to your product page. We have a free application for product reviews here. In order to populate the reviews, you can always consider sending out an email to your customer base to encourage them to post a review. These will certainly increase conversion and promote brand trust.
Darker Font for Description
I would suggest making the product description font colour darker. Right now, it is a little tricky to read the text. On certain screens and brightness levels, it may be harder for customers to read the information:
You have some fantastic information regarding your business and policies. It may be worth considering adding an FAQ page as well. FAQ pages are the user-friendly option for those seeking information on your policies. After a year of business, you may have some recurring questions that come up or perhaps some important information you may want to have in an easily accessible location. We have a great blog post on building an FAQ page here.
I hope that helps! If you have any other questions, please let me know.
Love the store, design and branding. You have a done a great job on making your store standout in a competitive market. I work with a couple brands that marketing to parents with young kids, which is where my feedback is mostly going to come from. I have also done ecom work for ASOS and Jack Wills, so know the space super well if getting more sales is the goal. The biggest area of work is going to be on your product page overall.
Product Page Feedback
Your store just needs some tweaks to take it up a level Liz. It's really awesome so far and the idea above are ways you can tweak and test out things to drive more revenue and sales. Hope you found this helpful, if so please click "like" below to let me know.
P.S. If you are ever thinking of doing some paid advertising on Google or Facebook / Instagram, I would love to chat and see how I can help you grow the business in 2020.
I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.
Logo & Favicon :
Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
A lot can be done to your homepage to make it more informative & attractive.
Your customer views this page to have an in-depth view of the products and services you offer.
App Integration :
Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion
Please check our fully functional Demo Store
Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.
MS Web Designer | Task4Store
20,000+ Tasks Completed | 1000+ Happy Clients
Want to modify or custom changes on store hire me.
If helpful then please Like and Accept Solution
Hey Gus And Beau,
Store looks cool and a good feel throughout, I have analyzed if you like you can take suggestions. It will make me feel good.
These below mentioned points will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
Wish the store makes further improvements and performs even much better in the days to come.
@gusbeau, Store looks cute. Here is the feedback about your store which you need to improve:-
1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max ) I would only use 4
-Newsletter sign up box
You need to maximize the engagement on your store. If your store will be engaging then it will help you to capture visitors and convert them into paying customers. Here are the tools you need to add to maximize the engagement on your store:-
1. Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
2. Add web push notifications, it will help you to retarget your customers even when they are not on your store without getting their email address.
3. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.
4. You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store.
To implement these tools on your store. I would recommend you to install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app and is a fully integrated app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.