We just redesigned the store and started using the Venture theme. The website is www.lichadiamonds.com.
Would love your feedback - and anything we can do to improve. First impressions? What would make you feel comfortable in making a purchase?
Thanks in Advance.
I have worked with a few jewelry brands and my feedback will be based on that knowledge. Here are some ways to make your store even better and make people want to purchase.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
First impression is formed primarily at the above the fold area.
If you look at your page, the two large boxes are occupying a considerable area and blocking the content behind. This area should only be leveraged to feature the available collection and inform people of the product types available.
I suggest you minimize these boxes to the smallest size, even consider dismissing or moving it to the bottom. A majority of visitors to your homepage are cold traffic, who are getting to know your brand and exploring the store. These people are yet to be sales-ready. For them, your one-size-fit-all coupon box would be annoying and irrelevant.
The store really looks quite classy. The central banners really look amazing and eye-catching. Some of my suggestions for store improvement are as follows:
May your store reach new heights of success through store optimization very soon.