About a little over a month ago I created my own clothing line (High Enough Clothing). I have gotten a fair amount of traffic, but no sales. Im starting to become discouraged with seeing the massive amounts of competition in this industry.
so, I want to ask you Shopify users. If you were looking for clothing, and had the money to spend, would you buy from my store? are any of the products compelling?
Any other feedback is appreciated too.
- Thank You
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Jason here from Shopify Support.
I like the color scheme of your store. The clever use of black and white offers a modern and sleek vibe. As you've mentioned in the post, the market you're in is competitive. After a deep dive in your store, I don't think the issue is with your products. Rather, your store currently isn't really user-friendly. Without this key element, it's very likely that your visitors are bouncing off fairly quickly. There are a few things you can tweak to improve your store's user experience.
These are the design tips I have for you. It's quite a bit to take. A tip I have for you is to spend some time on your favorite online stores. Take notes on what you like about them and what you dislike about them. How's the checkout flow? What are the images that they use? What kind of fonts do they use? Where do they put their shopping carts? The questions can be endless but these are the primary ones you need to ask so you can come back and apply the changes to your store. You're in a competitive market and you carry a range of well-designed products. I'd hate for you to lose in the competition because of your store designs.
Before I let you go, how closely do you monitor your traffic? Do you know you can check the traffic source right from your Shopify admin? Here is a sample picture from the Analytics > Dashboard. By checking out these data, you can have an easy understanding of where your traffic is coming from and how effective your ad campaigns are. You can read more about the Analytics here. At the moment, I'd recommend you finish tweaking your store first before investing in a paid ad.
If there’s anything else I can help you out with, please don’t hesitate to reply back and I’d be happy to help out! Alternatively, you can always give us a call or start a live chat at any time. We're open 24/7 for your convenience and always happy to assist!
All the best,