I am the owner of a start-up Shopify store.
I am currently trying to come up with a game plan to help my business survive and thrive in a time like this.
I sell clothing and accessories at www.brinaz.com
I would love to connect with people who hope to do the same or even kick off their brand fully in this time.....doing as much as we can to keep our brand going. What do you recommend?
my Instagram is @brinaz.co
Hi there! Maggie, Shopify Expert here :)
Awesome looking store :) You have put a lot of work into it, and I absolutely love the high quality photos.
Make sure to add essential trust signals: About us page, Contact us page, Shipping policy and Returns policy. These can significantly help you improve your conversion rate. Many online shoppers often look for this info before placing an order, to find out the shipping cost, or contact details, so having these pages easy to find can also help you boost your conversion rate.
Product descriptions - consider adding longer and more detailed product descriptions. You still have default AliExpress info:
That’s also a great way to build rapport with your visitors and convert them. Short one-sentence description can make an impression you are not willing to make an effort for your customers, which can leave them feeling like why should they make an effort and buy from you.
Good product description can easily put you above a competitor selling similar product, but not having the items described enough to convince people to buy. Detailed descriptions can also help you build your authority and knowledge of the niche, which is essential for buyers, who want to feel they can trust your expertise and the choice of the products.
See below how to write product descriptions that sell:
Also work on your SEO - Google snippets [meta titles and meta descriptions], more written content, blogging and more.
Here are a few guides that might help:
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Shopify Expert | Ecommerce SEO Wizard
I have analyzed that the store looks quite cool and has enormous potential as well. However, you need to take care of certain below mentioned aspects that will help you in settling UI and overall functionality which will build trust for visitors and eventually drive you a lot better sales.
I really wish this new start leads you to a better and farther end to lead.
Hey @FashionGenisis, you have a great collection. It's really great that you are trying to come up with a game plan to help your business survive and thrive in a time like this.
1. Home Page should flow better. I would recommend setting it out like this.
-Popular Products ( 4-8 Max )
-New arrivals, Best sellers
-Newsletter sign up box
2. Add quick links in the footer.
We have also launched the Shopify apps emergency fund and made our app AiTrillion.com free for 6 months for the convenience of eCommerce sellers so their business won't get affected.
It has engagement features like email marketing automation, reviews, web push notification, Loyalty reward program, livechat or chatbot, Reports and analytics, Ai Predictions, announcement bar, product recommendation, smart pop-up and many more. It has a customer timeline feature that shows the real-time activity of your customers like when did they sign up, when did they redeem the loyalty points, when did they sign up, when the customer was last active.
And, this app is fully integrated. Every functionality is integrated with each other. Plus, you don't need to install multiple apps. Installing multiple apps slows down the speed of the store.
1) Create a professional logo.
2) Create an engaging brand mission and share your messaging across your site, about page, and social media channels.
3) Build a community on common values and make an emotional connection with your audience.
4) Experiment with website features and messaging, A/B test to see what works and use the data to continually improve your conversion rate.
5) Be different.