Zero conversion on my Store, feedback welcom

[FitFash]

Hi,

I launched my fitness wear store this month - fitfashuk.com

I have just hit 2k sessions, over 4k page views. Bounce rate is 75% and average session time is 30 seconds. This has all been driven by Facebook ads targeting women aged 18-35 who are interested in gymwear, yoga & have also targeted competitor brands.

I have had some add to carts and abandoned checkouts but so far no sales.

Would really appreciate some feedback as this is becoming a little disheartening!

Thanks :)

[MS-WEB-DESIGNER]

Dear FitFash,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

• Logo & Favicon - Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.
• Custom search - Customize the search icon with a toggle effect so the search form slides out when user clicks on the icon. Makes your site look neat.
• Header - Have a sticky header and a clear search bar to help users locate the products they're looking for. Example of Good Header
  
• Footer -Optimize your footer with FAQs,Contact us.Need lots of improvement. 
  
• Add to Cart icon - Prompt users to direct add products to cart without visiting the cart page.
  
• Custom Slider with Call to Action - Make your site more visually appealing when you add your products in an interactive slider with prompt call to action.
  
• Over All Text , Font , Paragraph , Alignment , Spacing , Padding etc to make it more elegant - Make your store well-organized, neat and visually appealing and add to the user experience.
  
• Balancing color ., font images etc. - Maintain the same or similar colours and fonts throughout your store to keep your branding intact.
  
• Trust Badge : All the policies , Faq, Payment icon , Highlight return policy , customer support , testimonial etc - All these features are important to build trust for your brand among your users.
• Highlight your USP - What's unique about you and your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
  
• Human Touch : About you and your business - Highlight what makes you different and personalize your offerings when you write about your brand in a custom About Us section.Example of Nice Home page
  
• Featured Collection - Add all the top featured products on the homepage so users know the type of products you're selling on your store.
  
• Featured / Bestseller products - Engage your customers by letting them know the bestseller products on your store.
  
• Testimonials - They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand. Need to improve the visualization in your store 
  
• Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels , product quick view - All these features make your store much more convenient, authentic, easy to use and user-friendly.
  
• Sticky Buy now or add to cart button , Sticky cart - A sticky cart icon or sticky checkout bar reduces cart abandonment and engages the customer on your store.
  
• Banner adding on Collection page - Make your collection page stand out with interesting & creative collection banners. Example of Good Collection Page
  
• Promtional banner on collection page - You can show images of featured, bestseller or popular products on the collection page banner.
• Product filter for easy navigation - Categorize & filter products by their size, colour or type so users find product to product navigation easy.Example of Ideal Product Page 
• Proper integration of Google Analytics, Facebook store, instagram store, google search console - These features will help you track and analyze how customers interact with your store
• Proper setup shipping, taxes - Set up shipping and taxes options for different areas/countries or for particular products.
• Cart Page : discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc. - Personalize your customer's shopping experience with these features on your cart page.
• Add Contact Us page for better customer interaction.
• Use track order feature.
• Need to improve Overall Design.
• Improve popup design

If you need help please contact us at https://www.task4store.com/pages/contact-us

[neha-sparq]

Hey Fitness Fashion,

"Receiving site traffic, but, no sales is a very common scenario". The major reason being"improper site layout". Keep the below-listed points in mind to improve the same:

• Multiple "currency converters" are not desirable on the homepage.
• "Favicons enhance the user experience and eCommerce websites need this usability feature for easy identification".
• Align all footer links vertically for symmetric placement.
• "Social media" is a powerful tool for better brand promotion. Thus, add Facebook and Instagram business pages to the footer as well.
• You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 

I hope the visitor traffic soon converts into customer sales.

Neha :)

[Hyde]

Hi @FitFash,

Hyde here from Shopify.

Congratulations on building your store and on attracting so much traffic, you're clearly doing paid advertising well and engaging people.

I suspect the difficulty, however, is that your visitors get to your store and are uncertain of whether or not this is a trustworthy website.

- Add an "About Us" and "Contact Us" page for your store to encourage trust from your customers!
Here's what an About Us page should contain and here's how to create one!

- When I was on your store I noticed you didn't have your favicon set up. This is a really cool feature and it makes the page look a lot more trustworthy and professional. The favicon is the little logo you see in the tabs on your browser:

You can add your own logo to your store in the theme editor by going to Theme settings > Favicon here:

- Here are resources for considering your customer's journey through your store, from the moment they land to the moment they (hopefully) make a purchase:

- 3 strategies for improving user experience

- eCommerce - UX

- 11 ways to step up your content marketing game

- Marketing to millennials

So you'll want to create original and innovative content to capture your customer. Two ways to do this are:

- Create blogs this is super important and here's why

- Add a video to your store - people respond to moving images and this is why it's important.

I hope this all helps, let me know if you have my other questions.

All the best, Hyde.

[Fayzmo]

Hey @FitFash 

Hope your business is going well during these difficult times.

Tip: I suggest you try adding some kind of stickers to showcase stuff like trending, running out fast, back in stock, hot seller etc.  Apps in Shopify app store can help with this by making the process very easy & simple. Also having some more trending or sale products in Home page will quickly grab customers attention. This will help you to grab customer attention & nudge faster purchase decisions

Try out this and let me know if you want any further help, I'm always happy to help.

Fayaz
PS: CoVid offer for all stores at https://community.shopify.com/c/COVID-19-Partner-Offers/Free-Credits-for-In-Store-Conversion-Sticker...