I am getting a lot of traffic but I am getting zero sales, I can't figure out why this is happening. I am advertising 4 things, thermometer, Galaxy lamp, dog seat, and cup holder. they all got high traffic with a CPC of about 0.25 cad. But converting customers hasn't worked, I haven't figured out why.
Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance.
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Hope following suggestions will help you.
Hi @ad_main_deal welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly, and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
2. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
3. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab attention of customers easily and nudge them to purchase.
I hope this helps!