We're looking for some constructive feedback on our site
We're an outdoor inspired clothing company and have had a nice steady flow of visitors and have had a few sales - looking for some constructive feedback on things we could possibly improve on.
Here are some ways to make your store even better and make people want to purchase. Your product page is going to need tons of work.
Product Page Feedback
Your store just needs some tweaks to take it up a level. Hope you found this helpful, if so please click "like" below to let me know.
Your homepage looks nice, the images, effect and structure is good.
However, the collection pages and product pages are somehow at beginner level.
For Collection pages, these are where people scan the items to find an appropriate products. Each of your collection pages contain around 4 pages, which means a lot of product. Optimizing the product finding experience is therefore critical on these pages.
About your product pages, there's a serious problem with the product images. If you look at this product page, the product images is almost blurred into the background. Also, only one image is definitely not enough for a visually-driven product like T-shirt.
For each product, at least 3 product types should be included:
On average, each product should contains 5-7 images.
Product reviews, customers feedbacks are also important. If you've been making sales, ask your customers for their feedback, reward them if needed and feature their feedback on your stores. That would reassure new visitors about your products and customer service.
The logo is hardly visible on the homepage, while it is clearly visible on the others. Magnify its size for better clarity and visibility. Apart from having Login Button in the dropdown, it must also be placed beside the cart for a more logical site look. Other important observations regarding your store are as follows:
Hope store improvement brings in more and more sales for you.
I have gone through your site and found it hard to locate to the product that I'm interested in.
1. There's no search functionality on your website. Shoppers who used the on-site search showed a 216% increase in conversion rate and a 21% increase in average order value. Its an impressive figure, but often overlooked. You could consider using Ultimate Search and Filter that offer instant search, autocomplete, typo tolerance, synonyms search. It would act as an aggressive sales assistant that improves your customers' satisfaction and increase conversion rates.
2. It's essential to implement a product filtering for your Collection pages and Search results pages. It's hard to expect customers surfing all pages to find the desired products that they would purchase.
3. Consider using Merchandising to get more profit. he right digital merchandising strategy can engage your shoppers, guide them toward enticing products, and boost your sales, which is the dream for any online retailers. You can pin and boost high-margin or sale items, bury products that most sizes are out of stock, display promotional banners on collection.
Refer our demo store on Fashion at: https://usf-vertical.myshopify.com/collections/women-heels
Your store looks really captivating and you have a good collection. Here are some suggestions you need to work on:-
1. Add web push notifications, it will help you to retarget your customers even when they are not on your store. It will also reduce the abandoned cart rate.
2. Add a chatbot to make sure you never lose any of your customers. Every visitor can be your customer.
3. Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.
4. You can start giving Loyalty Points and Rewards to WOW your customers. This will increase repeat purchase and customer lifetime value by giving points and rewards that give customers more reasons to return to your store.
If you would like to implement all these I would suggest you to install AiTrillion.com It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.