I need to ask you few questions about facebook ads standard event for shopify store
I read shopify help article about facebook pixel standard events:
this article told me that "After you integrate a Facebook pixel with your online store, the pixel automatically tracks 6 standard events"
Please confirm I do not need add facebook standard event code to my shopify conversion page, for example I do not need to add a purchase event code on my order completed page
I only need to install the facebook pixel, so that the purchase event will be tracked
but why facebook want to me to "paste the standard event code that's relevant to your page"
See below link:
which instruction should I follow? it is confusing
my pixel help has tracked the purchase event, but why When I create the conversion ads, the purchase event is not active? please see enclosed screenshot, how to make it active?
why I can not track initiate checkout event? please see enclosed screenshot, how to track checkout event?
My shop URL is www.ebksports.com