Congratulations for your store!!
I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:
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I've taken a look at your store and found there are quite a few things which if added can make better conversions.
1. Change the first menu name Start to Home.
2. Add 'New Arrivals' section to help customers keep updated on new products.
3. Add a detailed product description in product pages.
4. You can add testimonials on the home page to make the store look more professional.
5. Add social media for the store to increase the traffic. Having social media is a great way to grow your business, allowing you to tap into new audiences and gain more customers.
6. Optimize your footer with a more professional and functional look. Add some different color to the footer so that the footer will look different than the store body part. Also, some of the links in the footer are upper case and some are not. Add the same letter case so that it will look consistent.
7. A FAQ would be useful!
8. Use the same font for the whole website.
9. Discounts and limited-time offers will help to increase sales.
10. Add more payment options other than PayPal which will be convenient for the customer to purchase products.
11. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Congrats on your store , you have an amazing store , really like the color combo its very pleasing to the eyes, i I would like to give some design suggestions to help make your store more appealing to your customers and also increase your sales
1. I feel you have done a good job with the basic UI for the site and I feel you can add more acts buttons to specific pictures to your page and products
2. change the landing page to a very modern look that has good pictures and slideshows and banners .
3. the optimization is not done well is what I feel , the store needs to be more friendly to the user
4. its needs a complete design overall as the consistency of the font and size of content varies very much and don't look complete
5. the product catalog page needs a revamp as you would need to make it look more presentable with less clutter and change to a different colors to lift the shopping spirit
6. use product labels to help sales , ill leave a link below of an app that can help you with this