ladies review

[prettygirl]

please check out prettygirluniverse.com

[MS-WEB-DESIGNER]

Dear prettygirl,

Congratulation for your store.

I’ve gone through your store and found that there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales. Here is a page-by-page/sectional review of your site:

Store Loading Speed -- Store loading speed is very poor for mobile, need to improve speed immediately.

 

Header/Footer -- 

Customize your header and footer with specific functionalities. Your header should offer a smart toggle search bar where people can type in the products they’re looking for as well as go for sticky header.

Also, create a slide out cart, a cart icon with item calculator.

Home Page -- 

A lot can be done to your homepage to make it more informative & attractive. Add prompt CTA buttons with a hero banner that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc. Below the hero banner, create categories for all your products in a slider that engages customers. 

Your Unique value proposition should be highlighted on your homepage. Add testimonial carousels, announcement bars, product slideshows and make your homepage SEO friendly to increase your site traffic and conversions. 

Collection Page --

Your customer views this page to have an in-depth view of the products and services you offer. 

Make sure this page has a creative banner to enhance the visual appeal of your store, product reviews of all the products in your store, infinite scrolling to increase page views. announcement bars for highlighting promotions, events, deals and product labels like % off, ‘New Arrival’, ‘Sold Out’, etc.

Product Page -- 

Add interactive and user-friendly features like custom swatches, product zoom in, product reviews, unique product titles/descriptions, cart drawer and a sticky cart with a sticky add to cart and buy now button.

I’d suggest you to try our all-in-one app, Cart2Sale  that also includes the Sticky Cart feature where your customers can easily see the total number of items in their cart right on the product page. This improves user experience as they don’t have to go back and forth from the product to the cart page and vice versa.

Cart Page -- 

Maybe offering gift wrapping on your cart page, allowing your customers to choose their preferred delivery date and time, include security trust badges and add notes like special delivery and packaging instructions can make them trust and love your brand way more. 

This page is the final step before your customers check out from your store so it should be as impressive as any other page on your store. 

Integrations on your store --

How do you plan to monitor your site performance and track conversions? 

Simply set up and integrate Google Analytics, Facebook Conversion tracking and Google Search Console with your store and get to know who is visiting your store, their demographics, which of your Facebook page viewer converts into your buyer and your store’s ranking, impressions & clicks  on Google. 

Besides these tracking methods, make sure the following is included on your store:

1. Include live chat option that is visible on every page of your store to keep your customers happy and retain them. 
2. There needs to be a strong colour coordination among all the colours used on your store. Try to use the same or similar colours used in your logo throughout your store and in the social media business page banner or cover picture you create.
3. Create a sense of urgency with countdown timer, ‘only 1 left’ features  and promotional banners highlighting ‘sale expiry’.
4. Ensure your store speed is optimized. You can do this by checking your google page speed score. Minify codes that are redundant or apps that are slowing down the site speed.  Make your site mobile-friendly. 
5. Optimize your user experience with easy navigation, proper spacing, alignment, font and colour coordination.
6. Optimize your menu and use silo structure.

If you need any help please contact here: https://www.task4store.com/pages/contact-us

[neha-sparq]

Hey Pretty Girl Universe,

Wow! "What a good start", The store is bound to succeed if gives attention to small details. You still have a long way ahead to reach the pillar of success. Apart from the above-mentioned points, Look into the below-mentioned tips as well to make your store perform well:

1. Use taglines like "Last Chance! Free shipping on all orders ends today" OR "Ends today! Free shipping on all products" OR "Hurry! Free shipping ends tomorrow" to attract visitor attention and increase the urgency to buy.
2. "Twitter can be a great traffic source for your e-commerce marketing funnel". It allows you to target users that follow certain usernames. hence, the addition of both Twitter and Linked In to the footer social links would benefit customer connectivity.
3.  The "About Us" section is "absolutely empty", which must otherwise contain images alongwith detailed descriptions for making it more "expressive".
4. All "footer link titles" should be in the same case ie either only "lower" or only "upper" case.
5. The "home button" should be attached to the beginning of the header menu instead of being placed at the end.
6. The addition of "alternate payment methods" would help in offering a different option to the customers to pay according to their requirements.
7. "Trust Badges" are the true symbols of "Site legitimacy".
8. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
9. Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
10. Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here. 
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

Great work! I wish the store achieves the zenith of success in the days to come.

Neha :)

[AiTrillion]

Hey @prettygirl, 

Wonderful store!

I would recommend you to add a loyalty reward program to your store. You can give loyalty points to your customers on activities like on signing up, leaving a review, allowing for push notification, and visiting a store. This will help you to entice customers and will increase the number of push subscribers, email subscribers. This will also help you in collecting the review. You can send an in-email review form to your customers. This can be sent automatically.

Integration of loyalty reward program with web push notification, review, email marketing and full automation results in wonders for the eCommerce stores. It will help you in increasing conversions and sales on your store and retains the customers for the long term.

Add a referral program. Referral marketing is a cost-effective way to gain new and loyal customers. Because people are social creatures, individuals that are referred to your company are much more likely to remain loyal customers.

To implement this functionality on your Shopify store you can install AiTrillion.com. It is 'All in One' Shopify app that has all the essential features in a single app. You can check it out.