lots of visitors but no sales.

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New Member
2 0 1

I opened up my store and advertised it on different sites like facebook, reddit, and Instagram. I got a lot of visitors and I'm up to a little over a thousand sessions now but still, no sale. what can I do?

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Navigator
299 34 67

Hi @alexh231 

If you post your site URL, some folks might be able to give you some feedback on your site that may help to improve your conversions.

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Hey @alexh231 yes we are waiting for your store url.

regards,
Alex with eScraper
Extract any data from any website into your Shopify store.
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New Member
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Tourist
10 1 1

Some of the homepage slide show pictures are blurry.  My opinion is on your product pages your pictures are way too big.  I'm not a fan of having to scroll down the page to find a price.

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Shopify Partner
156 9 52

Hi @alexh231,

I've seen your store, and I have some comments below:

1. On your home page, you add too many products. This will make your visitors feel so confused. 

2. Try to build a home page with many different parts like "Our Story" and "Featured Products". The section having Instagram photos is also essential if you have an Instagram account. I see many stores have done that. 

3. Product descriptions, your customers really need that to have a decision. 

4. I don't see sale prices in your product pages, add them if you can. 

 

 

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Shopify Partner
435 27 129

Hi @alexh231 !

Welcome to Shopify and I wish you good luck!

Your homepage looks more like a product page. I recommend to change this.

  1. Clear CTAs - help to show what to do next. Hero banner on your homepage is a key to make a connection with every visitor. You should clearly communicate what your website is about.
  2. Branding - clearly show your company branding. Logo, brand colors, brand fonts - should be the same across websites, emails, and social profiles. A key part of building your brand is making it recognizable. 
  3. Social proof - an incredibly powerful sales and lead generation tool. 
  4. Engaging images - you need them on your homepage to give visitors a sense of what your business is about. Images help you to tell a story and show visitors what they can gain from your product. For a product website think about how images can convey the value of your product and help your visitors to achieve their goals.
  5. If your website doesn’t have a blog already, make creating one a priority. But if you have a blog, it gives people a reason to keep coming back. Blogs also help improve your SEO because you’re constantly adding new content to your page.
  6. Try adding SEO related high search keywords in your title and product description so that it will be very easy to market your products and display them at the top in google search.
  7. Add a favicon
  8. Homepage designs guides your visitors around your website. To engage visitors you need to work on homepage layout design.  Include trust indicators on the homepage. Homepage content should be strategically decided.
  9. 90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
  10. Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
  11. Social media has become a huge thing nowadays. I highly recommend taking advantage of that and adding Instagram galleries on your homepage. It will help drive traffic from your site on to your account and vice versa.
  12. Implement an opportunity to log in and sign up using Social Media account. We all have accounts at least in one social media. And if I have an opportunity to create an account just with one click, I will do it. having an easier way to Sign in will help you gather customer base. The most valuable thing for a company is the customer
  13. The items on your store are something that will most likely be purchased by one person several times. For better customer retention I recommend using Rewards program by Growave, that will give out various discounts depending on how much a person has spent on your store or how many actions he/she has completed (left a review, shared the site, created an account, etc.)
  14. Use a referral program that will encourage your existing customers to share your products with their friends by giving discounts if the latter have purchased something from your store. With referral programs it is important to carefully set up so that you are not giving huge discounts and not getting anything back. [I recommend using one by Growave., because it is safe and it is integrated with 6 other marketing features (Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts, Referral, VIP tiers) for better performance. 

    Hopefully, I managed to help you. If so, please let me know by liking this post.

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more

Increase conversions with ease here
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Shopify Partner
216 17 83

Hey @alexh231 ,

This is a common problem faced by early stores, so this can be fixed. I checked your website which looks good, but I would suggest a few improvements that can help increase sales. 

1. The first and important factor to look upon is the navigation of your store. I felt that it was not easy to navigate, and there can be quick improvements like

  • Main Navigation at the header section: It is better to have descriptive labels, like "Men's, Women's, Accessories, About Us, etc."
  • Having an auto-complete and suggestion feature so that it provides an extra helping hand to relatable collections and products will also be useful.
  • Showcase your featured products, best sellers, and new in stock: Provide suggestions and recommendations to help them arrive at a decision.

2. An appealing but simple “Above the fold” web design - The banner seems blurred and there is no direct CTA. According to research, users will judge websites as visually good or not within a second. So using blurred images is not a good way to go. Also, add:

  • An eye-catching headline (About latest collection/big offers) - This should target your ideal audience. 
  • One-two brief sentences defining what your store stands for (drop in prices, high quality, special offers, free shipping or any other value proposition)
  • A strong call-to-action button which should stand out from the surrounding design.

3. Footer Menu: The footer is an important part of your website because it is displayed on each page. As per resources, some stores have observed up to a 50% increase in conversions when they optimized their website footer design with specific goals. So it can help in improving credibility to your store, and as a result in conversions by updating your footer menu with following details:

  • Website Navigation: The product catalog is broken down into different collections & categories, a simple call-to-action on customer support/forms that try to convert website visitors to newsletter subscribers.
  • Website Technical and Legal Information: Terms and Conditions, Refund and Return Policy,
  • FAQ: Answer some of the most common questions customers have related to your products, payment, shipping, return, and refund.
  • Security & Credibility: Showcase your awards, security certificates, and badges to demonstrate to visitors that your website is trustworthy.
  • Social media icons: Connect your social pages to your store using icons and these can be placed at the footer menu. This can be an opportunity to show the visitors your social presence and allow them to interact on platforms other than your store.

4. Show off the products: People tend to rely on engaging visuals to help drive their purchases. Since online buyers do not have the option to experience your products in-person, it's important to draw them in with great product photos, and right now your images are of low-res and small. More on visual cues that can help make your store a better shopping experience can be read here.

5. Add product description: Keep the product description short and crisp, it should convey who it is for, what it does, and how it can be of value for the visitor checking the product. It would be better to have the description in bullet points so that visitors can read and digest them quickly. Also, providing precise composition and care information & size chart of the product will be very essential.

6. Build confidence by using social proof: Social proof comes in many forms. They can be reviews, trust badges, customer testimonials, videos, ratings, etc. Customers are more likely to trust you when you have social proofs that establish you’re a reputable brand other people are already buying from.
------> Reviews: Nudging customers to give brief product feedback is the easiest form of social proof. Get more reviews in your products, this is for shoppers to gain some confidence in buying from your store. To know more about how to ask for reviews politely, you can read it here.
------>Add trust badges and trust seals: One of the easiest things you can do to make your e-commerce site more trustworthy is to add trust badges, this will make them feel more comfortable making a purchase. You can read about it here

7. Add more graphic product labels/stickers like Sale, Fast Selling, Free Shipping can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. You can read more about it here.

product.png

Hope these feedbacks be of help. For more assistance, please feel free to DM me. I'm happy to be of assistance. For sale/discount custom stickers or trust badges, you can get it here, where we also create custom based upon request

ModeMagic
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