This is PageFly. I would love to share my recommendations for your store and I hope this can help you with my conversion rate optimization and design experiment.
1. Home page
1.1 Make the sticky header
A sticky menu header helps customers to reach out to the menu and access the menu anytime they want. Especially, the menu has a search bar, and making a search bar prominent is very important. This helps customers feel rest assured and they can search anytime when they scroll up or down on the home page.
1.2 Add a call to action button on the image banner of the slideshow
You have some banner images on the slideshow but none of them has a call to action button, it's not good.
A primary call to action button is one of the important things for a home page of an online store. With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc. This really helps to increase the conversion rate for your store.
One thing I recommend that you should add related slides to your store's products.
1.3 Move the L4L section under the slideshow
This section introduces your store so I recommend you should move it under the slideshow.
I include my template example here so you can consult the structure and design
1.4 Add social media
You can consider adding your store's social such as Instagram, etc with images. This is a good way to connect you better with your customers and keep them updating.
I also notice that you put your store's social media on the footer but it is less attractive, therefore I recommend you should add social media account with images, for example, Facebook or Instagram feed.
2. Collection page
I take this page for example https://look4lifestyle.com/collections/kids
Add secondary hover image on each product image
I recommend you should add a secondary hover image. By adding secondary hover images on each product image, customers can see a different image of each product and this provides more information as a visual aspect for customers and this also helps them to compare different products in a collection.
A page builder would be a good choice for you to have attractive and powerful pages quickly and you will have lots more time focusing on marketing strategies, so you can consider checking PageFly.
In the holiday season such as Black Friday, Cyber Monday, etc, I prepared a master guide with unique marketing tips and some checklists to help to most out of those holidays.
Above are my recommendations for your store and it's really important to customize attractive and unique pages to increase conversion rate.
If you feel my answer helpful, like it or mark as a solution. Let me know if you have any questions. Cheers!
You can consult my new landing page here if you want to have more ideas.
Hi @Terry18 !
I highly recommend changing the theme store. https://www.adornthemes.com/premium-shopify-themes/ - you can find here tons of great themes, that will make your store perfect and boost your sales.
90% of people read reviews before purchasing an item. I personally do not read the description too much, I go straight on to the reviews section because that is social proof. In my opinion that is essential for every site. I highly recommend (almost insist) and adding that feature on your site. You can use Growave for that, it offers automated emails within the Reviews feature as well.
Imagine if you saw something that you quite like in the store, however you want to browse more, get more options, and then choose the best one. That often happens to me, because I am indecisive. That is when Wishlist comes in handy. Since you have a lot of products on your site, I recommend adding that feature to improve the user experience on your site. Besides, if the items on the wishlist have not been purchased, automated emails will be sent out as a reminder.
The items in your store are something that every person will need in their lives. Therefore, I recommend using a Referral program by Growave to give your customers an opportunity of sharing your products with friends and getting rewarded for that.
Hello @Terry18, Nice start to your site. Let me know if the below is honest enough! It's a nice list to begin with, and I'll be happy to take another look after you've made some changes!
- Add a drop-down menu under categories in the header menu to make your store easy to navigate.
- You can give product recommendations By personalizing the consumer shopping experience through gathered data, you can give better suggestions to your customers, which will then increase the likelihood that your customers will purchase a suggested product. Set up Product recommendations on product pages as well as cart page.
- Showcase reviews on the home page or create an exclusive page that will build more trust in visitors.
- Enable automatic workflow emails/push for abandoned cart, win back old customers, welcome email, purchase follow-up, or browse abandoned customers.
- Set up a reward program for giving points and let customers redeem on their next purchase.
Hope this Helps!
Moreover, I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
I am also happy to assist you in setting up the above features in your store. Looking forward to your reply soon.
We are happy to help sellers to increase sales in this BFCM.
Congratulations on your store. I've taken a look at your store. There are quite a few things which if added can make better conversions.
1. Add the Home page link at the starting of the main menu.
2. Add 'New Arrivals' section to help customers keep updated on new products.
3. Add a detailed product description in product pages.
4. Add product reviews as most of the customers read the review before purchasing the product.
5. logo is an important part of your company's brand and makes a significant impact on a company's public perception
6. Add About Us page which is a reflection of the purpose and personality of the business.
7. Add a form in the Contact Us page for better customer interaction.
8. It would be nice if product images could be zoomed in / enlarged
9. You can add testimonials on the home page to make the store look more professional.
10. Add social media for the store to increase the traffic
11. Optimize your footer with a more professional and functional look.
12. A FAQ would be useful!
13. Use the same font for the whole website.
14. Discounts and limited-time offers will help to increase sales.
15. Add more specific product title/url in product pages.
Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
16. Add filters in collection pages to help your visitors narrow in on the specific product they're looking for and find products they might be interested in based on certain features (e.g. size, color, category)
Before you think of ranking you should ensure your pages are found (indexed by Google). You can submit your store content regularly to all the major engines, or consider using a convenient tool like flare by Mansion Ecommerce. flare automatically detects site changes and verifiably informs major search engines like Google & Bing. You can get your free Google Index Score through flare. Plus! Only flare can submit individual URLs to Google & Bing, allowing your prioritized pages to be indexed first and fast.
Hope this was helpful!
Hi @Terry18 welcome to Shopify community
Hope your business is going well during these difficult times. I checked your store website, and I have a few tips and feedback I'd like to share,
1. In your homepage, I would suggest highlighting a few more collections (Featured Product, Best Seller, and New Arrivals) and keeping some testimonials as social proof as well. Keep in mind that the homepage should be engaging customers, but also not too cluttered which might make your customers bounce off.
2. I recommend you to strengthen your social activity on Facebook and Instagram by posting on regularly, and connecting with similar communities as this will increase awareness and publicity of your website and help in having more traffic. Also getting a social media influencer to promote your merch is also a good way to get high traffic to your store.
3. Send abandoned cart emails: If you have lots of traffic and little sales due to abandoned carts so you can get lost revenue using abandonment email campaigns. There are many Automated tools for abandoned carts. They can help you increase sales and re-engage visitors to your site who have left. You can also send promotional emails to your subscriber's list.
4. Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalised stickers on products will help grab attention of customers easily and nudge them to purchase.
5. Shopify store owners made sales worth over $2.9 Billion during BFCM 2019. This year according to a Google report, "People will discover and buy online even more" and most of them will shop at local, small businesses. It’s past time to prepare your Shopify store for the biggest shopping weekend in the United States!
Now this year may not be exactly the same. Customer priorities and buying behavior has changed SIGNIFICANTLY this year, thanks to the COVID-19 pandemic.
Read more in our blog here to get a complete rundown of how to Increase Black Friday Cyber Monday Sales with Your Shopify Store Experience.
I hope this helps!