need feedback on my store and marketing method

[hansonchoy]

hipsterjewel.com

currently i'm just doing seo for marketing and driving little to none people to my store , had zero sales so far

need suggestions on marketing method that is sustainable , effective and free method (low budget) 

thanks,

[neha-sparq]

Hey Hipster Jewel,

Marketing methods and store optimization both play a very important role in boosting overall sales and conversions rates. Regarding marketing methods, some effective tips for improving marketing strategies leading to better sales and conversions are as follows:

• Decrease cart abandonment by optimizing your checkout process. If your checkout process is smooth and trustworthy from start to finish, you will increase conversion rates and decrease cart abandonment.
• Make your checkout process as easy as possible. Try to get everything on one page. If you have to have several pages, consider showing a progress bar at the bottom of each page so that your customers can visualize how much longer your checkout process will take.
• If you are selling any type of clothing or accessory, provide a size guide. Not only will this help customers but it will cut back on returns for your business.
• Be upfront with the customers. Let them know how much they will be paying at the beginning of your check out process. Or charge a flat rate shipping if this is an option for your products.
• Give the customers the option to keep shopping.
• Let customers know what kind of payments you accept.

Coming to your store,

1. A home button should be added to the starting of the main menu for better navigation to the homepage.
2. "Contact us" should include a contact form as well for better customer interaction.
3. "About Us" and "Contact Us" should also be a part of the main menu. 
4. The proper order of arrangement of elements in the main menu is as follows: Home. Hot, (All product categories like bracelets,earrings etc), Blog, About us and Contact us.
5. The currency converter is a must as you deal with worldwide shipping.
6. Favicon is missing, which is quite crucial for site identification.
7. The logo needs a lot of modification. Try adding different color combinations and font styles for a more defined and unique look.
8. Social links like Facebook, Instagram etc need to be added for better connectivity.
9. The header template should be used to highlight exciting discounts as well apart from free shipping offers.
10. You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
11.  Finally, I would also recommend replacing the default search with an advanced search like Sparq which allows synonyms, advanced custom tag filters, spelling correction, and other such features. Visitors with search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here.
    You can use Sparq free trial for as many products in your store. After the trial period, you can enjoy with Sparq’s Free Starter Plan for upto 1000* products.

May store optimization and improved marketing lead to a lot more sales.

Neha :)

[appfreaker_com]

Hello,

Have you promoted your products through social media pages like Facebook and Instagram? I am unable to find your store's social media links. Social media marketing mentions to the business of procuring traffic or attention through social media sites.
I suggest you can use Facebook Marketing and Instagram marketing.
In Facebook Marketing
-> Optimize Your Profile Picture and Cover Photo of your company logo with high resolution.
-> Fill Out Your Facebook Bio.
-> Set a Consistent Posting Schedule.
-> Schedule Your Posts at the Optimum Time.
-> Use Video To Attract Your Audience and Target The Right Audience Using Facebook's In-App Targeting Features.
Instagram Marketing
->Instagram business profiles allow your team to optimize your profile, add contact information and your website into the bio section making it much easier for your audience to interact and connect with you.
-> Keep your Instagram profile uniform by keeping your photos within one color scheme. And Use #tags, Hashtags are a big part of Instagram's posts because it allows photos and video content to become searchable on the channel.
-> And i suggest you can use Instagram Stories To Stand Out In The App.
Otherwise, Great work you have done on your website.

Thanks,

Appfreaker.

[AiTrillion]

Hey @hansonchoy ,

1. You should add a referral program. It helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product. Referral marketing is a great marketing strategy adopted by big brands.

2. You can add a countdown timer to create urgency and it will increase the curiosity amongst customers. It helps in increasing sales. 

3. Add a favicon.

4. Add a newsletter pop-up.

5. Do promotions on Instagram, Facebook, Pinterest. It will increase reach. It will take time but you will see the results.

If you would like to implement a referral program on your store I would suggest you to install AiTrillion.com. It has all the features in a single app and is a fully integrated app. It is all in one Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.

[MansionEcom]

Hi,

The critical step is to be get found on search engines like google and bing.

You can submit your sitemap regularly to these major engines, or consider using a convenient tool like flare that offers many other major benefits.

Hope this was helpful.

Asha

[sampymishra]

 You have  beautiful store, since you are only working with SEO marketing, you already know that the results takes time to show up.

The best way by which you can have good amount of traffic to your store and also get sales is by running Google Ads. You need not spent a hefty amount at once, you start with a minimal budget and scale up as per the results.

• You can connect a merchant center and start with Smart shopping campaigns which requires very less monetary investment.
• You can also focus on particular products or categories and create campaigns based on keywords like, "bracelets and bangles", "jewelry sets" etc

For more details and ease of set up you can download Google ads with smart shopping by AdNabu, which will help you identify and optimize the best performing products, categories and brands as well as searches.

Please find the download link: https://apps.shopify.com/google-adwords-software-by-adnabu?utm_source=shopify_community&utm_medium=a...

[Sudipta]

Hi,  

I have gone through your site. Though it looks good, there are quite a few things missing on your store which if added can really make a lot of difference to the user experience, conversion rate and your overall sales.

Logo & Favicon :

Logo & Favicon -- Your logo should highlight your brand name. Add a favourite icon so users can locate your webpage easily.

HEADER & FOOTER :

1. Header -- Have a sticky header and a clear smart search bar to help users locate the products they're looking for.Also a slide out cart, a cart icon with item calculator must have features. Login icon must be there for buyer account creation before purchasing.
2. Footer -- Optimize your footer with more professional and functional look and also highlight your newsletter sign up so people who follow your brand will receive more updates about promotions and sales. There are legal policy pages which are missing in the footer that must be included for authenticity and security purpose

HOMEPAGE :

A lot can be done to your homepage to make it more informative & attractive.

1. Banners & Branding -- Add hero banner with prompt CTA buttons that syncs well with your store theme & branding. This banner should include info like free shipping, offers/deals like 50% off, etc
2. Color, Font & Branding -- Over All Text, Font , Paragraph , Alignment , Spacing , Padding etc should be more elegant so that your store looks well-organized, neat and visually appealing. Maintain the same or similar colors and fonts throughout your store to keep your  branding intact 
3. Featured Collection -- Add all the top featured collection on the homepage so users know the type of products you're selling on your store.
4. Featured / Bestseller products -- Engage your customers by letting them know the bestseller products on your store                                     
5. Testimonials -- They add to the trust factor as when customers see what other buyers have to say about your products, it makes them more sure about your brand.
6. Highlight your USP -- What's unique about your brand that none of the other Shopify merchants have? This needs to be highlighted in your store presentation, features & more.
7. Trust Badge on Home Page -- This is important as this helps to build trust and assures your customers that your brand is authentic

COLLECTION PAGE :

Your customer views this page to have an in-depth view of the products and services you offer.

1. Banner adding on Collection page -- Make your collection page stand out with interesting & creative collection banners
2. Product filter for easy navigation -- Categorize & filter products by their size, color or type so users find product to product navigation easy.
3. Product Label -- Product labels like % off, ‘New Arrival’, ‘Sold Out’ must be there must be there for the ease of the buyer
4. Product Showcasing -- Clear product title and description , high quality images , reviews , related products , color swatch function, grey effect for sold out products , product labels . All these features make your store much more convenient, authentic, easy to use and user friendly.
   Example of Good Collection Page

PRODUCT PAGE :

1. Features like custom swatches, product zoom in, product reviews, unique product titles/descriptions and  cart drawer that will make your product page more interactive and user-friendly.
2. You Can Add Sticky Add to cart / Buy Now Bar on Your Product Page : Demo Example
   
   This floating bar on the product page makes it impossible for your customers to miss checkout with the always visible Sticky Add to Cart Bar. Here the user can quickly select the variants, sizes and quantities for their order and checkout directly. You can use this app Cart2Sale ‑ Sales Booster
   Example of Good Product Page

CART PAGE :

1. Sticky Buy now or add to cart button ,Sticky cart -- A Sticky Cart feature or sticky checkout bar reduces cart abandonment and engages the customer in your store.
2. Functionality Of Cart Page -- Discount code , Gift wrapping , additional cart notes , delivery date picker, i agree with terms and conditions, trust badges, etc.  for personalizing your customer's shopping experience on the cart page. You to try our all-in-one app, Cart2Sale ‑ Sales Booster

            Example of Good Cart Page

INTEGRATIONS :

1. Social Media Link -- Include links to your Facebook, Twitter and Instagram or any other social media business pages.
2. Proper integration of Google Analytics, Facebook store, Instagram store, google search console -- These features will help you track and analyze how customers interact with your store.
3. Proper setup shipping, taxes -- Set up shipping and taxes options for different areas/countries or for particular products.
4. Google shopping -- Let your users easily discover & buy your products with Google smart shopping marketing campaigns.

App Integration :

Try This App - Cart2Sale ‑ Sales Booster .
11-in-1 App to Maximize your Sales and Conversion

1. Sticky Add to Cart Bar and Buy Now Button
2. Sticky Checkout Bar
3. Sticky Cart Icon
4. Quick Buy Button
5. Free Shipping Bar
6. I Agree to the Terms and Conditions Checkbox
7. Gift Wrapping
8. Delivery Date Picker
9. How Did You Know About Us
10. Additional Cart Notes
11. Trust Badges

Please check our fully functional Demo Store

Hope these suggestions are useful for you. Wish you many more sales in the future. If you have any queries, do let me know here.

Good luck!

[Tony_Bui]

Hey @hansonchoy 

Here's a couple of strategies I've used with great success that are super low cost. 

1. Test free traffic strategies. This costs time rather than hours, but creating a presence on forums and buiding an audience on social platforms has proven great for me and countless other. Depending on the product, Instagram and Pinterest are great places to provide value through media content, which can then be used to drive traffic to your store through links. I've even used Reddit, which is even more difficult but even more rewarding. Just remember to never blatantly advertise there - Redditors will sniff you out and pick you apart. Look for ways to humanize your brand and connect with the communities there. 

2. Use upsell strategies. There's a ton of apps on the Shopify app store to add upsell and cross-sell functionality to your store. You're operating with a 25% profit margin right now, but that can be double with an upsell. Look for products that complement your offer or give the option of a quantiy upsell (discount with more than one item purchase).

3. SEO. Appearing on organic search engines takes time to build, but can generate warm traffic once you know how to keep google happy. If you can provide value through blog content on your site, you'll strengthen your branding, build trust and find yourself with opportunity to subtly promote your products in the process. If you've got a knack for writing, the process is entirely free (although time consuming). 

Hope these suggestions help. It's always better to rely on a host of different traffic strategies so you're not completely dependant on paid advertising.