store has low conversion rate

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New Member
4 0 1

My stores URL is www.roots-cosmetic.com

My current conversion rates are extremely low at 0.33%. Which is quite odd especially considering that the added to cart rates are 2.65%. The store is relatively new and I am still trying to master my facebook ads but I have installed the facebook pixel and get around 70 link clicks a day. I even added the behaviour of engaged shopper but I still have such low conversion rates which is a mystery to me. What I'm mainly wondering is how I how lose 1.62% when customers add to cart and how I lose 0.66% once they have initiated checkout. Additionally, I added the currencies of the main countries that have traffic on my website. Thanks in advance.

 

My niche is beauty products and I used gem pages to create my home page btw.

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Shopify Partner
187 35 122

Hey there, 

 

Congratulations on your store. You are definitely headed in the right direction design wise in the your store and with a few tweaks and turns you should be able to get your desired results and sales in no time. 

 

I have a few recommendations for you, I hope they will be helpful. 

 

1. I would clean up the design of your homepage, there's just too much going on in your homepage and you're providing with too much information that can be a little confusing for people in the first look. So reduce the information on your homepage.

 

2. Do not add the customer review section on the homepage. Since, you already have the customer review section on your product single page you do not need it on both pages. 

 

3. Invite customers to be part of your community. You can set up a blog and keep publishing fresh content out once in two weeks and this will allow you to drive traffic, help in starting conversations and build credibility. 

 

4. Free shipping is the biggest enticement for shopping online. And I see that free shipping isn't an option right now. So either you can provide free shipping as Standard (normal delivery), and shipping charges applied for Expedited (faster delivery)| or you could provide free shipping for orders above a certain value. Either of these, it will help you get more sales/increase conversions. I would like to recommend you one of the best apps for the same purpose - Superbar

 

5. Length of pages - Your homepage and product single page is long and would also be needing a scroll to top button so that the viewers can easily go up to the top of your page with just one click. Providing you with a link of an app that does this best. Scroll to top

 

6. Product description - Add a longer product description as this is how you convince someone to buy on your site. Plus it helps with SEO and ranking in organic search.

 

7. You must use live chat. There’s no way around it. If people have questions, they need it answered while they are still on your site. You can set up auto invites to trigger when certain criteria is met.

 

8. Lastly, as per my opinion, you need to create a some urgency and social proof on your store. And I sincerely think you need to add a top announcement on your store which shows urgency and you can display your announcements like "free shipping",etc. on them. I highly recommend Superbar

 

Social proof will help your visitors see who all has bought your products and that increases the trust of the viewer on your product. You can use the same app (Superbar) it provides you tools like a countdown timer, geolocation, etc. I’ll be adding links of a few apps that you could use for social proof as well below. 

 

For example, I'm sure you've seen how amazon creates urgencies in sales by showing the number of products left, upcoming sales, or drive sales by showing how quickly they have to order an item to get quick delivery, right down to the minute. 

 

If you want to sell more, boosting the sense of urgency in your marketing is the way to go. Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.

 

One parting tip: like many other techniques, the urgency is best used in moderation. Don’t try to put pressure on your potential customers all the time, or they’ll stop taking your offers seriously. 

 

Instead, focus on periodically offering great deals that really are limited. I'm providing you some other app links that might be useful. 

 

Links - Urgency Pack Ultimate

Ultimate Sales Boost 

 

 

I sincerely hope my insights will be of help to you. Do let me know if you have any more questions.

 

Press " Like " or accept my solution to let me know if it was of help to you. 

 

Cheers!

If you found this helpful then please Like and Accept Solution!
Check out the following apps :
Simple scroll to top
Superbar
Slick scroll progress bar
1 Like
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Shopify Partner
1958 123 433

Hey Root Cosmetic,  

"Receiving site traffic, but, no sales is a very common scenario". The major reason being "improper site layout". Keep the below-listed points in mind to improve the same:

  • Improve the "store logo" by using a different font style and some graphics as well.
  • Login helps in keeping information secure and a track of your order details as well.
  • "Terms of Service" and "Privacy Policy" are missing from the footer.
  • You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
  • Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
  • Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
    Check out the features live here

I wish you all the luck for your coming store journey!  

Neha :)

Sparq is a fast and beautiful product filter and search solution for Shopify store owners. It allows store owners to add a custom tag, metadata, or variant based filters on their collection page and upgrade their default search to an extremely fast, more user-friendly and feature-rich search.
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Hello @rootscosmetic ,

I just had a look at your store, it looks really great, there are few suggestions from my side, hope that helps you

  • In the home page, I see a lot of stuff but it would be better to keep it simple, try removing the customer reviews from the home page as they are already visible under the product in product page.
  • I have also noticed that there is no “about us” and “contact us” sections in your footer, please try to add them in the footer so that customers will get to know more about your company.
  • Also please try to add SEO friendly titles for your products so that it will be very helpful in marketing your products.
  • I have also noticed that there are no trust badges at the checkout page, adding trust badges makes the customers know that your site is safe to shop and their personal information will be secured and also they are safe at checkout.

 

Hope our feedback helps you,

 

Regards,

Droppersstop

Droppersstop is an aliexpress dropshipping app that imports products from aliexpress to your Shopify store.The following are the features of droppersstop:-
Free plan available, Importing products from aliexpress individually, Bulk importing from aliexpress, Pricing automation, Inventory price and stock auto-update, Product customization, Automated order fulfillment.
1 Like
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Shopify Partner
188 15 40

Hello @rootscosmetic 

Welcome to Shopify and congratulations for your store. I do understand that low conversions can be quite frustrating. So I'll share whatever could be useful from my point of view. 

  1. Your store page is already quite well done. Just a few things here and there - add your logo to the top nav bar. Right now it's only shown in the banner right below the top bar. I think you can add the shipping, return and refund policies in the footer section also. That way they'll become accessible in the catalog page also. 
  2. It will be a good idea to see which of the places where you're marketing your store - FB, insta or any other social media pages, which of these generates the maximum amount of traffic and conversions and push more on those platforms. Sometimes, it makes more of a difference if you and your team personally engages on some platforms - talks to shoppers or specialists and get them to look at your product and the store. That way you will get more interested and relevant traffic - which is more likely to convert. 
  3. Since you are a single product store - you could try partnering with other stores who sell related products. Cross promoting might help you, again, get more relevant traffic that could lead to a higher conversion rate. 
  4. If you're running any offers or discounts on the product, it's a good idea to call them out on the page - this could be a banner or even labels on the product images. These visual nudges also help shoppers decide faster and go through with the purchase. Shopify does have some apps that you help you do this. You could check out some design styles here.

Do let me know if this is useful for you.

Hope to hear from you soon! Till then, good luck and do stay safe!

Garima

ModeMagic
Featured on Shopify Staff Picks
Want a free store consultation to boost your sales? Send me a message.
Grab your limited time offer on install today!
1 Like
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Shopify Partner
386 34 155

Hi @rootscosmetic 

 

I see that you have received some great feedback regarding the site itself. In my opinion, the core issue is laying in the way the site is promoted and the traffic is driven. 

 

The site itself is great and the homepage gives a lot of information about the product and its features. The CTAs are there. 

In the current situation a lot of people are staying home and making at home pamper routines and that is exactly the people that you need to target your product towards to. 

As a solution I recommend two things: 

1) You can start a referral program on your site. That way if a person likes your product, he/she can suggest it to some of the friends and get discounts for that. The trick is that we tend to trust things that were referred to us by someone we know in person. So chances are one customer will at least bring another one along:) 

You can use Growave for that. We have 10 great features -Reviews, Wishlist, Rewards, Social Login, Instagram, Discounts etc. There is a free plan available also, we are offering an extended trial on the COVID-19 period. 

 

2) You can partner up with a company that sells a complimentary item. So they are not your competitors but you have the same target audience. You two can feature one another's products on the site or even make a partnered giveaway. 

I have recently read  case study of how one company on Shopify (I think) run a short term campaign and increased sales and the customer base drastically. 

 

3) Do not underestimate the power of Social Media. Work with micro Youtube influencers and you will drive crazy traffic from there. 

Please let me know if you are interested, I will try to find that article. 

 

 Hopefully, I managed to help you. If so, please let me know by liking this post. 

 Take care and stay healthy <3

Growave is the all-in-one marketing platform that has
- Visual Reviews with automated emails
- Loyalty&Rewards
- Wishlist
- Instagram
- Social Sharing + more 

Increase conversions with ease here
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@rootscosmetic

Do you think the problem is from the cart page?

 

I see two problems with the cart page:

 

1. There are too many payment options.

This is confusing, especially when I see even more payment methods in the footer section. The default "Check out" button, which is supposed to be the prominent one, ends up being the one with the least attention.

 

2. There are no proof your site is secured.

People will need to enter their credit card number with the secure code. But there are no hints of whether the information is secured. Some trust badges and security badges are still important for ecommerce store, in my opinions.

 

You can read this article to understand more about cart page, what to include and how to optimize it to make people purchase. 

- [Tutorial] How to customize Shopify product page: academy.pagefly.io/customize-shopify-product-pages
- Are you having problems customizing your Shopify pages? Check out PageFly - Advanced Shopify Page Builder
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