traffic and sales

EmmasTree
New Member
2 0 1

Good morning all. I have been at this for a year now and I'm not able to generate sales. I get traffic but hardly any sales. Could someone please help me?

EcomGeeks
Shopify Partner
1002 137 329

Hey @EmmasTree,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).  I'd be happy to take a look through your store, hopefully my feedback will provide some insight as to what is going on.

When you post your URL tag me @EcomGeeks so I see the notification :).

 

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EmmasTree
New Member
2 0 1

@EcomGeeks thank you for your response. I guess that is what I am trying to figure out. Initially I thought EVERYONE was my target audience because everyone takes showers right? It is only now I'm realizing that I need to make one of my own. Not everyone wants natural products or at least not willing to try. 

Emmas-tree-natural-soap.myshopify.com 

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EcomGeeks
Shopify Partner
1002 137 329

Hey @EmmasTree,

100%! If everyone is your target audience then you are really going to struggle and waste a ton of money in paid ads.

I've taken a look through your store and have some feedback for you.

screencapture-emmas-tree-natural-soap-myshopify-2021-07-09-09_50_06.png

First, I would recommend removing the "so and so bought this", it's really distracting. You also have two different message options plus a contact page. I would recommend removing both messaging apps and stick to the contact page unless you find that your visitors are using them.

HOMEPAGE BANNER
That main banner area is prime real estate for selling.  One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? Or what is it that they desire that you provide? Use words or phrases that they do to show that you understand their needs. We recommend using this type of text in your banner. For the format, we recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

EcomGeeks_0-1625765135293.png

SITE IDENTITY
I would recommend is matching the fonts in your store to your logo. Not every piece of text, definitely not the body text but things like headings or page titles. Another thing I'd recommend is developing a color palette for your brand. I would recommend using your logo as the anchor point and match those colors for things like buttons, link colors and your navigation bar. This is going to level up your store even more and make you look very professional. 

PHOTOS
I recommend resizing all of your images to the same height and width. This is going to make everything flush and clean up the appearance.

screencapture-emmas-tree-natural-soap-myshopify-collections-frontpage-2021-07-09-10_00_00.png

SEO
One very important piece of selling is getting the right kind of traffic to your store, your target audience (high traffic is not a good thing if it is the wrong kind of traffic). Good SEO will help you  reach your intended audience organically. By default, Shopify will pull your product titles and descriptions and use that as your SEO (that is what is happening in your case). You don't want to leave your SEO to default, you want to make sure you include the same words that a person trying to find your product would search in Google. We created a video walking you through how to do your SEO that you can watch here: 

LOCAL
Your main issue is you need sales so here is what I would do if I was in your position.

I’d start local.

I’d connect with other small handmade businesses in my area and ask if they want to collaborate to put together gift baskets. You’d add one of your products, they might add a candle or a piece of jewelry, another person might add a handmade card, etc. 

I’d post online to local community Facebook pages, marketplace, join any handmade groups, etc. If there are online markets I would join them and definitely in person when they are up and running again.

I’d also approach local gift shops to see if they are interested in carrying a selection of your products or collaborating with you.

With everything you do locally, make sure to include a business card with a discount for their next online order. This will create awareness that you have an online shop. Here is how to create a discount code:

You could also offer incentives such as free local delivery:

If delivery is not an option, or if you want to offer two things, you could offer local pickup as well:

I would highly recommend that you encourage your customers to leave a review on the products they purchase. Positive reviews are very valuable, they add a lot of trust to your store. Here is a video on how to add a free review app to your store:

MARKETING
For you, I’d recommend creating videos to market your products. You can do short 30 second to 1 minute videos for TikTok, IG Reels, Facebook. You can also do longer videos and post them on YouTube or Facebook. As for the platforms, right now I personally suggest TikTok & YouTube. You are going to grow way faster on TikTok right now than you could on IG Reels or Facebook.
It has the potential to be a double fold success for you because not only can you earn on the platforms themselves (ie. with YouTube you can get AdSense, add affiliate links and do brand deals) but also you are driving traffic to your store and selling there as well. A good example of this in action is the Detail Geek. He has a service based vehicle detailing business and creates YouTube videos of himself detailing vehicles. He will mention products he is using and drive traffic to his online store AND he also earns AdSense money by allowing YouTube to place ads in his videos.
I think this could be great for you, hope you give it a go!

SHIPPING
When I fill out the address portion it appears you ship worldwide, however, when I move onto payment I get this shipping error:

shipping-error.png

I would update this to only include areas you currently ship to. Keep this in mind for your target audience as well, only target the areas you currently ship to.

I will leave it at that for now but if you would like to talk to us 1-1, we offer sessions where we take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. If you would like to book a session, you can do so here: https://calendly.com/ecomgeeks/1-1-session

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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