Thank you for reaching out and for requesting feedback on your store. I'd be happy to take a look and see what I can recommend, and I will speak about some promotion strategies as well. From looking at the site I think you've done a lot of good work here, although there are a few things I can suggest.
The first thing I noticed was the title of your page in my browser was in lower case, which looks unprofessional:
You can edit this in Online Store > Preferences, in the homepage title section. You'll want to make sure the first letter of each word are capitalized and you want neither this nor the homepage meta description to read like spam. It's important to fit keywords in here, but they should be in a sentence structure. You'll also want to include the name of the business in the homepage title.
Moreover, you'll also want to use images on the slideshow that are sufficient quality and do not look pixelated. I am viewing your website on a monitor and a few of your images look extremely pixelated, which would indicate that they are too small and are being stretched too far. Here is an example:
You always want to ensure the website looks as professional as possible, especially given the industry you are looking to sell in. Another thing I would consider is the use of English on the site, as some sentences do not read very well or make grammatical sense. For example, one of your products is titled "ELECTRIC WHEELCHAIR WITH CHARGER FOR DISABLED" and one of the slogans on the slideshow is "we bring the best with value added" - these could definitely be worded better, and if your prose on the site reads poorly, you are going to be putting off a lot of potential customers. If English is your second language then I appreciate that this is difficult, so you may wish to look into hiring a copywriter to ensure that all written text is as good as it can be on the site.
In terms of promoting the site, I would make these changes I've suggested first before you look to drive traffic to the store. If you are able to receive traffic you will want to make sure the website looks as good as it can be and that you are fully prepared to gain conversions from that traffic. For more tips on how to do this, I'd recommend checking out the conversion rate optimization section of our blog which contains some great articles on how to turn traffic into sales.
You'll want to consider things like SEO and social media when thinking about promoting the store; building a following and establishing great SEO can take some time to yield results, but these are key aspects of building a successful website in the long term. The Shopify Academy includes some fantastic courses on these topics, as well as marketing and running advertisements in general. I will include some links to these courses below:
These courses are all free and contain a wealth of information, so please do check them out along with any other courses we offer through our Academy that catch your eye.
Thanks again for reaching out and if you have any further questions, please let me know.
Victor | Shopify Social Care
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