Here's some feedback for your store.
Resources for value prop design
Joanna Wiebe and Alaura Weaver share 11 storytelling elements:
A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)
In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.
Update your “About Us” page:
Moz details Google SEO tips for 2021:
Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.
Hope you are doing well.
I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?
Another Thing you could consider: Not all traffic is good traffic.
Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.
Here are some areas where you could consider working on
I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.
It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types
It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA (Call-To-Action) or Shop Now Buttons for each slide redirect the customer to a different product page.
A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.
People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.
Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you!
When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).
I've taken a look through your store, hopefully my feedback will provide some insight as to what is happening.
First, your stores first impression.
A few things I'd recommend:
1. Purchase a custom domain name
2. Invest in a logo. A logo is one of those things that hold a lot of weight as far as how professional or unprofessional your store looks. Once your logo is finished, you can change the colors in your theme to match.
3. Add in a homepage banner. That main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product, a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:
4. Make your images and titles clickable. You have links to your journal, and affirmation cards but they aren't clickable.
5. Work on your homepage setup. Here is a video on how to set up your homepage for conversions:
Another thing you can do is expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.
My last recommendation for now is to go deeper with the audience you are trying to reach. It's obvious you have a heart for those who are hurting - PTSD, heartbreak, anxiety and etc. I would seek out your target audience and really listen to what needs they have. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. As you spend more time getting to know these things, you will find out what products will sell.
I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at firstname.lastname@example.org for vmore information.
We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!
Best of luck!