visitors but no orders

stacy2000
New Member
2 0 1

Hello everyone!

I recently launched my store and I have been using different advertising ways, and I do get visitors but I am not getting any orders. I would appreciate any feedback. This is my store:

https://the-support-company.myshopify.com/

MarcosJuarez
New Member
2 0 0

Your website needs to capture the attention & then guide it to where you want them to go-> product page/ shopping cart. You are loosing customer attention span real quick as soon as they land on your site. 

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stacy2000
New Member
2 0 1

Could you please elaborate on that and tell me how I can improve it?

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Hi @stacy2000!

Here's some feedback for your store. 

Homepage

  • What does "The Support Company" offer? Add a unique value proposition above the fold. 

    “A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It’s also the #1 thing that determines whether people will bother reading more about your product or hit the back button. On your site, your value proposition is the main thing you need to test—if you get it right, it will be a huge boost.”

Resources for value prop design

Value proposition worksheet
Value Proposition Design book

  • Add a main call-to-action above the fold. (What's the first step you want the customer to take? Encourage them to make it by adding a button and linking to the page in which they can accomplish the first step.)

  • Add a live chat functionality.

  • Update the main photograph to be compelling. Also, the text placed over the photograph is confusing. I expected to be able to click through to pages that sell the products being described.

    Screen Shot 2021-04-29 at 7.24.13 PM.png

Product pages

  • Add copy to each product page in the form of storytelling (in addition to the product description). This is good practice for both SEO and conversions. 

    For example, for this page, what else can you tell me other than "Every day for a year, you will be given a reason to smile."

    Example from another site: on this product page on David's Teas for raspberry mojitos, the storytelling on the page is: "Is there any way to improve on fresh mint and tangy lime? Just add raspberries! Our juicy Raspberry Mojito iced tea is about to become your new go-to drink. It’s a bright pink tisane that’s fruity, minty and utterly refreshing. Served over ice with a splash of rum, this caffeine-free infusion tastes like a summer afternoon on a sunny Havana patio. In short, pure heaven."

Joanna Wiebe and Alaura Weaver share 11 storytelling elements:

A relatable protagonist/hero (your target customer)
A world (the emotional motivators)
A call to adventure (goal or problem to solve)
The stakes/refusal of the call (nightmare scenario)
A helper (your brand)
A magical item (your offer)
Crossing the first threshold (CTA)
The belly of the whale (onboarding/lead nurturing)
Road of trials (split-testing)
The happily ever after (future pacing)
The return (testimonials & brand advocacy)

  • Gather and share more social proof in the form of product video reviews written reviews, and photos from customers.

More than 50% of shoppers say online video has helped them decide which brand or product to buy (Google).
67% of shoppers turn to video at least once before making a purchase (Moz).

  • Consider offering free shipping on all products and just work shipping into product pricing. Once you offer free shipping, provide details about it immediately beneath the Add to Cart button.

In a survey by Walker Sands Communications, 90% of people said that having an order ship for free is the biggest incentive to add more to their cart, while another survey found up to 74% of shoppers will abandon their cart if delivery fees are too high. More on that here.

  • Ensure that you don't display any products that are sold out unless customers can share their e-mail address to be notified when the item will be back in stock.
  • Ensure all photographs of products are in high-resolution. According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. 

  • Show all products in context through photographs. For example, a t-shirt store would provide photography of people actually wearing their shirts instead of photography of just the shirts.

Update your “About Us” page: 

Social media

  • If you haven't: create a unique hashtag and encourage customers to use it and tag your store on Instagram, etc.

SEO

  • Ensure that your website meets the standards on Google Search Central.
  • For on-page SEO, add original, creative content to your home page and product pages.
  • For off-page SEO, get backlinks via partnerships, guest blogging, communities, social media.

Moz details Google SEO tips for 2021

  • Favicon optimization
  • Breadcrumb optimization
  • Meta descriptions
  • Numbers in titles
  • <title> boilerplate
  • FAQ and how-to schema
  • Relaunch top content
  • Increase internal linking
  • Update old content with new links
  • Remove unnecessary links
  • Mobile link parity audit
  • Invest in long-form content
  • Use more headers
  • Leverage topic clusters
  • Bring content out of tabs
  • Core Web Vitals
  • Limit sitemaps to 10,000
  • Leverage dynamic sitemaps
  • Passive link acquisition
  • Page-level link intersect
  • Be the last click

Also, I shared 21 e-commerce trends for 2021 in the Shopify community in case you also want to check that out.

CMO @ Reeview.app. Reeview automatically finds, collects and displays authentic, user-generated product video reviews for Shopify stores. Using A.I. to manage user-generated videos at scale and beautiful video widgets placed directly where purchase decisions are made, Reeview increases conversions, shopper engagement and customer lifetime value.
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CutOutWiz
Trailblazer
168 11 60

Hello @stacy2000 

Hope you are doing well.

I understand how it can be frustrating to be doing everything right but still not getting your traffic converted to sales. You may find comfort in knowing that you're not the only one on that boat. Millions of Shopify store owners are facing the same problem. This is not because you are necessarily doing something wrong, but rather because Sales is an organic process, involving people getting to know you, visiting your brand, looking at your products, comparing them with others, and finally making the decision to purchase from you. So this takes some time, during which you have to hold on tight. But, you can't be just passively waiting for sales to grow, so I would recommend you look at these tips and see which ones you can use: You have great faith in your online shop, but why aren’t visitors converting?

Another Thing you could consider: Not all traffic is good traffic.

Traffic will only have any chance of converting to sales if they are being generated by the right consumer. If your product is for females under the age of 30, but your ads are being viewed by males over 50, that is a lot of traffic, but it will never convert to sales. So, before you spend on targeting, a good idea is to have a simple Google Trends search, that will tell you who is looking for the products you search, what is their age, gender and location. Then you can put forward some really targeted ads that are bound to generate clicks.

Here are some areas where you could consider working on

  • I see that your store doesn’t have a Favicon. Having a favicon on your website is crucial. It makes your site recognizable on browser tabs, but it too gives a professional look to your website.

  • It is a good idea to place a banner on the homepage that tells your customers exactly what they are looking for. You may add a separate banner for each of your product types

  • It is a good idea to have multiple slides on your banner (each should stay for around 5seconds) for each product type and have the CTA (Call-To-Action) or Shop Now Buttons for each slide redirect the customer to a different product page.

  • A good idea is to have your newsletter as a popup so that it shows up when the customer enters the home page. This will make it more visible and attract more people to your newsletter from where you can target more interested people.

  • People always don’t know everything about a product beforehand. When they see a product or show interest in a product, they want to know more about the different aspects and specifications of the product. If product descriptions fail to provide people with enough information about the product and fail to create an appeal for the product, the visitors won’t buy the product. So, provide elaborate and appealing product descriptions to every product to increase your sales.

Hope this helps you. If you find it useful, leave a like to let me know! Happy Selling! Thank you and the Very Best of Luck to you! 

  • Add a sticky header. The headings are important to navigate the site. If the headers keep disappearing, it makes it hard to find what the customer is looking for. That is why if you make your headers sticky, the user can see them even if they have scrolled down, which makes the site more user friendly.
If you found this helpful, leave a Like to let me know.
If this answers your question, please rate this as an accepted solution :)

M, from the Business Development Team of
Cutoutwiz
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EcomGeeks
Shopify Partner
778 97 251

Hey @stacy2000,

When you get high traffic and no sales it either means you are getting the wrong kind of traffic (not your target audience) or there is something within your store that is turning people away (product prices, shipping time, shipping cost, a site error etc.).

I've taken a look through your store, hopefully my feedback will provide some insight as to what is happening.

First, your stores first impression.

screencapture-the-support-company-myshopify-2021-04-30-12_28_27.png

A few things I'd recommend:

1. Purchase a custom domain name
2. Invest in a logo. A logo is one of those things that hold a lot of weight as far as how professional or unprofessional your store looks. Once your logo is finished, you can change the colors in your theme to match.
3. Add in a homepage banner. That main banner area is prime real estate for selling. We recommend having a professional photo of your products, a title introducing your brand or product,  a line of text underneath that expands on your title and a call to action button such as "Shop Now". Here is an example:

macarons-04.png
4. Make your images and titles clickable. You have links to your journal, and affirmation cards but they aren't clickable.
5. Work on your homepage setup. Here is a video on how to set up your homepage for conversions:

Another thing you can do is expand your sales channels and promote your products on Google Shopping using the AllFetch Google Shopping Feed app (it's free). It allows you to easily syncing your products from your Shopify store to the Google Merchant Center.

My last recommendation for now is to go deeper with the audience you are trying to reach. It's obvious you have a heart for those who are hurting - PTSD, heartbreak, anxiety and etc. I would seek out your target audience and really listen to what needs they have. One of the keys of selling is getting inside your customers head, what problem do they have that you can solve? What words or phrases do they use that you can as well to show that you understand their needs. As you spend more time getting to know these things, you will find out what products will sell.

I will leave it at that for now but if you would like talk to us 1-1, we offer sessions where take a look at your store, identify the greatest issues holding you back, then provide solutions and advice. You can email us at ecomgeeksco@gmail.com for vmore information.

We hope our response was helpful, if it was, let us know by giving us a thumbs up and/or marking it as a solution!

Best of luck!

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