Hope the following suggestion will help you
Hello @babe101, I hope you are doing well! Your store has a nice collection. I reviewed your store and here are some suggestions that you can work on:
- Add these categories in the header menu as shown in the screenshot.
- After the banner image on the home page, display the collection list, and then add a section of trending, new, and recently viewed products.
- Showcase reviews on the home page, it helps in building trust and credibility with customers.
Other than these changes, you should make your store engaging and interactive to make people purchase from you and result in customer conversion and retention. For this, you can add these customer engagement tools which will help you to retarget customers in real-time and based on their behavior:
Moreover, if you would like to implement the above customer engagement features I suggest trying out the 'All in one' Shopify app AiTrillion, a full-fledged marketing solution. It will help you to capture visitors coming to your store and will help in getting more conversions.
If you need any help with setting up the features, I will be happy to help.
Hope this helps!