I would like to ask for feedback from Shopify care staff and/or seasoned dropshippers. And I thank you in advance for your consideration. My store is enwrapt.shop (or www.enwrapt.shop). It's a simple, but I think, reasonably well presented store. I think it's on trend for a modern women's apparel store - modern, minimal, but not stuffy.
I'm receiving - at the moment - upwards of a 100 visits a day - 104 yesterday. On pace for 120 or more today. (I launched months ago. Was hitting 30 - 35 per day then. Tabled it when I received no conversions and both google shopping and instagram repeatedly rejected my store.) I relaunched with a slightly more informed Facebook campaign strategy. Further, I receive a trickle of positive post reactions - in FB - throughout the day, daily. I will eventually launch a retarget campaign and try to build a working sales funnel.
So, a demographic pattern is emerging as well. There's a clear pattern reflecting the lookalike population of positive responders.
However, I have yet to make a single conversion (sale). I figure that with this kind of traffic out of the gate, this store *must* be monetizable. I would like feedback on what may be standing in the way of converting lookers to buyers. I would appreciate informed feedback.
Kind thanks for contributing.
Logo and name both.
You asked for Shopify and other dropshippers experts so I will not qualify but I am a business minded guy. I care for profit. I don't have yet a store as I am a Software guy but if I had my store, it has to have profit so I would look for
1) Minimal marketing cost
2) Products which are in demand and priced well.
3) Products I can source cheaply
4) Operating Cost is manageable leaving you room for profit.
5) Are your current visitors buying or not.. Why anyone would come to your site and not buy assuming above 4 items are taken care of.
Feel free to send me private message if you want to discuss any of these KPIs.
Hey Enwrapt Shop,
The biggest factor which helps convert visitors of any store into customers is its overall look and presentation. However, some flaws might change the minds of the visitors leading to loss of sales. So, store improvement is a must. Following are my suggestions for a better and professional store look:
May your store receive its first conversion very soon.
Your store looks really professional. The reason you are not getting any sales is that your store is lacking engagement features.
For getting more conversions and sales you can target your customers by sending automated emails that help to improve the relevancy and timeliness of your campaigns. You can use triggers and workflows to automatically send messages to consumers after they take a specific action. For some reason unknown to you, they leave without making a purchase but with email automation, you can make sure that this user receives an email shortly after they abandoned their cart, reminding them of what they left behind and asking if they need help completing their purchase. In this case, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale. You can send them in email review form to collect more reviews. It can be site review or product review and you can give loyalty points for leaving a review, signing up, allowing for push notifications which will help you to collect more and more reviews. This is how you can retain your customers and retarget them.
Add a web push notification. It turns visitors into subscribers and subscribers into customers. It can be sent even when customers are not on your store and bring back losing the customer to your store. You can also send an abandoned cart push notification, it helps to reduce the abandoned cart rate.
Start a referral program, it helps in increasing sales and creates brand awareness. You can ask your customers to refer a product to their friends and family. When the product is referred by some known, people tend to purchase the product. The referral program helps in increasing sales. You can give a reward for referring the product.
You can add a countdown timer to create urgency for your promotions or offers with the countdown timer bar and motivate your customers to buy more from the store. It helps in increasing sales.
You can start giving loyalty points to your customers on different activities like signing up, visiting a store, making a purchase, allowing for push notifications. This will help you to entice your customers and retain them. You can reward your customers in order to redeem those points. When you will give points to them they will come again in the future to make a purchase in order to redeem those points. This encourages repeat purchases which increase sales and helps in retaining your customers.
If you would like to implement all these features to maximize engagement and conversions on your store I would suggest you to install AiTrillion.com. It has all the essential features in a single app and is a fully integrated app. It is 'All in One' Shopify app. Plus you don't need to install multiple apps. You can check it out. I am sure you will find it useful.