your opinion on my website

[IconicExpress]

Dear All,

I would like to have your valuable comments and advice to improve and grow my business. and what you think of the page downloading speed.

www.iconicexpress.com

Thank you for spending time to check.

[neha-sparq]

Hey Iconic Express, 

Below listed points would surely help optimize your store:

• "Facebook and Linked In" business pages,if added to the footer, can help strenghten brand advertising.
• Contact form should be a part of the "Contact Us" section.
•  You can also install one of the most popular app Growwave which is all in one marketing platform that helps store owners increase conversions with ease.
• Filters are very important for customers in order to identify the correct product from the huge catalog. So, you should look for advanced filter options for your store.
• Finally, I would also recommend you to try Sparq product filters and search to replace the default search on your store, this app allows advanced custom tag product filters for collection pages, synonyms, spelling correction, and other such features. Visitors with the search are high intent users and their conversion rate is higher than normal users.
  Check out the features live here. 

All the best! 

Neha :)

[Sajay]

Hey @IconicExpress 

Welcome to the Shopify family, and congratulations on your store.

Your store looks pretty great on the first look, good job. I have a few observations to add:

1. There are too many products on your home page. If you overwhelm the user with too much alien info/ too many choices, they will most likely drop out. Show a few featured products on the homepage maybe your bestsellers and your new arrivals. Show everything else on the products page. 
2. Add a separate “About Us” page. When a new user lands on your website, they will be looking for signs of trustworthiness. A good, personal about us page makes your brand stand out and connect with users.
3. For your “Accessories” and “Electronics” pages - have you thought of adding filters/categories? Since there are so many different products, it might be difficult for them to find what they’re looking for.
4. On the same note, have you thought about using product labels/ stickers to highlight your bestselling products? You can use these “mini-banner” kind of labels on top of your product images to guide user’s attention to the right product. Apps like Modemagic can help you apply product labels (full disclosure: I’m a part of the Modemagic team, I think it could really help you!)
5. Lastly, testimonials and reviews are another way of proving the authenticity and quality of your products. Get some testimonials from your current customers and add them!

I hope this advice helps out. Hoping for more sales in your store!

Cheers