Hi all - I'm looking for some reporting help.
I'm trying to figure out how to understand my online store conversion rate by visitor cohorts (New v. Returning) to get a better understanding of revenue per visitor (RPV).
I can't seem to filter the "Online store conversion over time" Report by visitor type, nor the "First-time vs returning customer sales" Report.
Is this an attribution thing? Is the "First-time vs returning customer sales" counting first time visitors who MAKE A PURCHASE as First-time customers, rather than say, a first-time site visitor?
Any help would be really appreciated!