ANALYTICS HELP - Conversion Rate by New/Returning Visitors

New Member
1 0 0

Hi all - I'm looking for some reporting help. 

I'm trying to figure out how to understand my online store conversion rate by visitor cohorts (New v. Returning) to get a better understanding of revenue per visitor (RPV). 

I can't seem to filter the "Online store conversion over time" Report by visitor type, nor the "First-time vs returning customer sales" Report. 


Is this an attribution thing? Is the "First-time vs returning customer sales" counting first time visitors who MAKE A PURCHASE as First-time customers, rather than say, a first-time site visitor?


Any help would be really appreciated!




Shopify Expert
82 0 6
I think you can do that with google analytics not sure about native Shopify reporting tool.

Did you try GA?
Ash Ome

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