Agreed - 4 years in and we should have an option by now to edit the ship-from name for JUST the mailing label. I also have a security issue with the word "jewelry" on my label. But for SEO I want it there on the title tags. I did a test - removed it a few weeks ago, and I am down 11 spots in SEO for that keyword. should be an easy extra line in our shipping preference, please, shopify.