Gift-certificates for specific products

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Our company is looking for a seamless way to make gift-certificates for specific products. Currently we are selling gift-able wild salmon filets that when received you go to a page where you can redeem your filets and have them shipped to you free of charge: "". We are using a unique discount codes that are printed on each gift-certificate that makes the filets go from the set price of $9999.99 to $0. Our issue is that the initial $9999.99 price tag confuses some customers.

Is there a way we could make the specific redemption products appear free, but only able to be checked out with a specific code? In other words, there is no price, just a product that does not allow you to check out until you enter the discount code. 

Thank you!