How to set up the payment email for Paypal?

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I already have a Business account with Paypal, the name is: (obviously it's fictitious)

I created an email named always connected to the same account, so that customers at the time of payment see this here.

To receive payments I set up PayPal Express Checkout, I connected everything and tells me that the linked account is:, is this normal? How can I set up the new email, or so that customers see this at the time of payment?