Selling a product to a unique group of customers only

New Member
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I have a new product that I am about to launch. I would like to offer it to a group of previous customers before opening up to the wider market. 

Am I able to sell a product that is not visible on our main product page? (hidden category??)

Can I make this location only available to a customers that I send the link to via a code that is set to their email address? (like a discount code??)


Shopify Staff
Shopify Staff
970 92 138

Hey, @Nesnej.

Elias here with Shopify Support. That's a great question!

If you hide or unpublish a product, then that product wouldn't be available for checkout. However, you can use a third-party app, such as Locksmith, to hide certain products or pages. This app also offers a variety of methods to granting access to your customers, such as customer tags or creating a unique link to get access to the locked product or page. If you need any assistance with this app, you can always reach out to the developer through the contact information found in the Support section of their app's page. 

Let me know if this is what you're looking for?

Elias | Social Care @ Shopify 
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