how to get merchant payments set using coded bye buttons

New Member
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ok guys could use some sugestions and help if you dont mind, we are a manufacturer that sell to trade and  to the public, we are ideally want to sell our products on other custopmers websites, so shops who dont sell our products can do and earn commision without having to purchase a mass of stock,  we have looked at the possibilty of the shopify buy button andf changing the code so it directs to the merchants paypal account and then back to the there website, the result the end user does not even know they left that customers  the 2 questions i have is can the buy button codde be manipulated to direct  the sale to the merchants paypal account and the order data ect still come through our shopify dashboard. and secondly can  the merchant set sopmething up on his pay pal account to autmatic transfer the funds to us.

Shopify Staff
Shopify Staff
259 3 60

Hi Tom, 

Lisa here from the Social Care Team at Shopify! 

The way Shopify accounts work natively, payments can only be deposited into one bank account and one PayPal account. In saying this, you can use certain apps which collect and distribute the funds to different resellers. Multivendor apps allow customers to browse Shopify store's products and checkout seamlessly. Even when using the Buy Button on multiple sites, behind the scenes, the multivendor apps are divining the sales to the vendors that listed the product. 

In your situation, for each vendor that is reselling a product, you could create a duplicate of the product for each vendor so the payments go to the right place. In order for you to keep track of inventory, you would need to use an app such as Simple Sync. SimpleSync syncs products that share a SKU. After a product or variant is sold or restocked it takes about a minute to get all the other products back in sync. 

To recap, as the manufacturer you can offer merchants the Buy Button code to install on their websites. Behind the scenes, each merchant you bring on will have their own Paypal account connected to your Vendor app, every time a sale is made their commission will get sent to them automatically, and you will get the rest. As for the stock, each merchant will have their own listing in your Shopify store, there will be many duplicate products depending on how many merchants and products you have reselling. For your inventory tracking, a syncing app can be used so no matter how many merchants you have selling your products, everyone is on the same page with the inventory levels. 

The above is one way of allowing merchants to resell your products with the use of the Buy Button. However, it sounds like you're offering a full dropship service and checkout solution for potential resellers, by utilizing the Buy Buttons. If you weren't to use the Buy Buttons, you could instead use an affiliate program. With an affiliate program, merchants would be paid their commission from every sale they make.  Here are some apps that will allow you to set up multiple affiliate accounts. Using an affiliate program is a lot more scalable, than having individual merchants install the Buy Button on existing sites. An affiliate program would also alleviate the need to duplicate products for each merchant, which may become a tedious task and cause confusion internally. 

A lot of sites which are reselling manufacturers products, stage listings on their site. It looks like a real listing, however, the customer is redirected to another site's checkout via a link. The custom link has the affiliate tracking on it so the app automatically knows which merchant needs to be paid for the sale. One way this can be set up is by using permalinks to preload the cart with the product that is being resold. The customer would land on the merchants' site, browse the product, and when they're ready to checkout they click the link and are taken to your secure checkout. Something else to think about is whether you use the Buy Button or the affiliate link method, the checkout URL will still be unique to your store. There is no way of getting around having the customers own URL for this part of the process unless they process the sale through their own checkout on their site. 

Another option, as a manufacturer, if you are dropshipping, is to sign up to a program such as Oberlo. This opens up the opportunity to reach hundreds of merchants with your products. You list your products on Oberlo, and the merchant will pay you cost for the items when they make a sale. Oberlo takes care of importing the products into the merchant's store for you. You will be dealing directly with the merchants, who are taking care of the customers for you. If this sounds like something that would work for your manufacturing business, you can apply to be a supplier for Oberlo here.

Feel free to reply if you have any questions or comments on the above! Best of luck with your store set up. 

- Lisa

Lisa | Social Care @ Shopify
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