Yes its possible, You need to create the different images with respective languages,
Then on site load we can track the language and switch the image accordingly. It need to do some custom coding to achieve this thing. Hope this headed you in right direction.
Let me know if I can help you with anything.
Hi @jhubert !
Since you want to translate the image content in your store, you can take a look at Transcy app. Transcy is a third-party app featured with currency converter and language translation.
Particularly, you can set up to translate the content in your store up to more than 100 languages using Transcy. Moreover, Transcy provides media content translation that assist you in translating image, text box, informaton bar, review box, etc.
Transcy is available in Shopify App Store with FREE plan. Thus, you can install the app wihthout being charge.