Expand globally with international domains

ajmarriage
Tourist
10 0 0

Hi there, hoping for a little help with our decision wether to create a new store or use an international domain (or if that is initial premise is flawed and that creating an international domain is the same as creating a new Shopify store...)

We are an established store based in the UK. However we do have a sizeable amount of international sales coming primarily from the US.

The non-UK experience is powered by Global-e and we would like to move away from this for US traffic.

We would like to have a US store e.g. us.our-site.com that we can tailor as needed and importantly use Shopifys native checkout experience.

We would want the US store to have the same products and not having to merchandise them separately would be ideal.

In the longer term that it would be good to have US specific copy or creative for US traffic.

0 Likes
coleatkinson
Shopify Staff
Shopify Staff
67 0 33

Hi @ajmarriage thanks for your message.

What are you using with Global-e today that is essential for you to sell into the US?

It's absolutely correct that you can have separate domains that target different countries/regions within a single Shopify store, and the control the pricing for each market with international pricing. These features are currently contingent on the use of Shopify Payments, so if you are already using SP or would consider using it, we can definitely help you with this transition.

Cole Atkinson | Product @ Shopify
0 Likes
Gaelle1
Tourist
3 0 1

Hi @coleatkinson
Thanks for all of the useful info on this thread. I have a few more questions that I am hoping you can help me with:

  1. We currently have a .com URL aimed at all locales. If we were to add a .co.uk domain as our main domain in Shopify, could we have the .com website for US customers only and the .co.uk for all other locales (UK + EU, Asia, Canada, etc)?
  2. Is it possible to set a store currency per domain (USD for the .com website & GBP for the .co.uk website) or can a store only have 1 store currency in the back-end?
  3. With regards to international domains and apps…
    1. We are currently using Klarna on our website but it only works for the UK & EU as Klarna requires a separate URL for the US. Could we link our new US Klarna account to our .com website only and have our EU Klarna account appear on the .co.uk website only?
    2. We use Reviews.io to gather and feature customer reviews. The app can only have widgets displayed on 1 unique URL so we would need a separate account for the .co.uk website. Would the {{ request.host }} feature enables us to show different widgets on different websites as well as correctly display star rating and number of reviews on our Google listings for each domain?
  4. Finally, we use the app Affiliatly to run our affiliates program, would our affiliates need an affiliate link for each domain or would customers get redirected to their region with the geo-targeting app?

Thanks!

ajmarriage
Tourist
10 0 0

Hi Cole,

We use global-e to set country specific pricing - importantly including the duty and tax as part of the price. 

 

We currently have Shopify Payments setup, so good on that side of things.

 

Would we be able to set the prices in the same manner as global-e with the taxes and duty included?

0 Likes
coleatkinson
Shopify Staff
Shopify Staff
67 0 33

Hi @Gaelle1, great questions thank you!

  1. I would suggest you continue to use your .com address to target all locales, and then use your .co.uk domain to target the UK in GBP specifically, not the other way around. You can certainly do this with international domains and Shopify Payments.
  2. You can sell in multiple currencies from one store provided you are using Shopify Payments
  3. I will get someone to follow up with you on the use of Klarna across both domains
  4. I would check with reviews.io if their widgets can only display one on URL means they can only be displayed on on store. Normally what apps intend to do with this is indicate that to use their app across multiple stores, it needs to be paid for in each store. I would be very surprised if their widget only displayed on one of your international domains. This might be a better question directed towards them - you can ask them how their app works when you have multiple international domains loaded into a single store
  5. For your affiliate links, I wold highly recommend getting your affiliates links that pertain to their locale i.e. share .co.uk links with affiliates in the UK, and .com links for affiliates everywhere else. If this isn't possible, then you can use the Geolocation app to direct visitors to the right place if they land on the "wrong" URL e.g. someone from the UK gets sent to .com.

Hope this helps!

Cole Atkinson | Product @ Shopify
bracknelson
Excursionist
34 0 3

Expanding the business internationally is a very big and recent technique to augment the reach of your business and this is something every online shop owner should do to hit the different types of demographic of people and increase the reach of your business. I will also suggest you use your .com address to hit your local area community and then use your .co.UK domain to target the peoples all over the World. You can do this with international domains and Shopify Payment method.

0 Likes
LuckyIsrael
Tourist
4 0 0

so what is the set back? I do like to know the main reason to restricted membership? 

0 Likes
datomnz
New Member
3 0 0

Hi @coleatkinson , is it possible to restrict certain products on different domains? Or specifically if a customer has chosen they want to ship to say Australia, the store only shows those products which are able to be shipped to Australia?

0 Likes
coleatkinson
Shopify Staff
Shopify Staff
67 0 33

You can control the availability of content per domain with the request.host liquid filter in your theme files. This would require knowledge of liquid to implement, however we are working on making this a more native process.

You can use shipping profiles to ensure that only the products that are available to certain countries can be shipped there.

Cole Atkinson | Product @ Shopify
0 Likes
datomnz
New Member
3 0 0
Hi, would this method also include domain specific content (non-product
related)? For example if I wanted to add a banner promoting something on
one domain but not another, could I do this via the request.host liquid
filter too?
0 Likes