They're useless on this matter. They dance around the issue and ultimately advise you to pay for an 'expert' to customise your store when really it's a basic functionality required for all international sellers. It's simple
Europeans don't like to be surprised with added taxes
Americans & Canadians are used to it
So if you're selling in Europe you want to have taxes included, but when you sell to i.e Americans you don't want to charge them the extra 20%.
This is a glaringly obvious oversight on Shopify's behalf and there are countless threads on the matter all of which result in Shopify staff fobbing us off with explanations that skirt around the issue and offer no solutions other than to hire an 'expert' even if you're already being fleeced $2k a month for 'plus' services which are an absolute joke as it is. My advice is to move to a better platform, there are plenty of options now that actually care about the needs of businesses
To all UK-based retailers concerned about Shopify's limitations on selling with ex-VAT prices where appropriate, and the impact on sales to EU customers after the end of this year, you should be aware of the EU VAT E=-commerce package due to come into force July 2021 - details can be found on the EU's Europa site here: https://ec.europa.eu/taxation_customs/business/vat/modernising-vat-cross-border-ecommerce_en
The key relevant change is this: Currently, when a non-EU retailer sells and ships into the EU in a B-to-C transaction, it is the EU-based customer who ends up having to pay the VAT as part of the customs clearance charges on importing the shipment. From July 2021, this will change: the non-EU retailer (which will by then include UK retailers) will become liable to pay the VAT, via the EU's "VAT One-stop-shop" (MOSS), through which the retailer can account for and pay the VAT to all the EU countries to which they have made sales. This changes the picture completely, as sale sto EU customers will effectively become VAT-inclusive as they are now, rather than VAT-free as they will be from January to July next year.
@Aria Is it normal that you guys take this long amending issues with the platform? You replied well over a year ago that your developers were working on this, which obviously isn't true as this would be fixed a LONG time ago if true.
We can't help to think that this issue will never be addressed, and might even be intentional from Shopify to get merchants to sign up for PLUS with its ridiculous pricing. Has anyone already changed to another platform, and if so, can you share your experiences? We have started looking at options, and would appreciate some feedback. Don't take Shopify's word for fixing this, it's more likely than not that this will never be corrected. There might even be a case for a lawsuit since they are ignoring EU guidelines and laws on this issue, anyone interested in a class action lawsuit? We are based in Germany btw.
From another forum not moderated by Aria: https://community.shopify.com/c/Accounting-Taxes/Regional-Support-Taxes-UK/m-p/991900#M4933
It seems like something is happening in Beta form. It's mentioned at the end of the discussion and submitted by a moderator named Victor. Unless I'm mis-reading, it seems like it might be a solution?
Hi, folks. thebluehound's post below refers to a post on another thread, and I have confirmed Shopify have FINALLY come up with a solution. @Aria, do you know about the new facility, and if so why aren't you publicising it?
If you go to your tax settings, you will see a new setting called "Include or exclude tax based on a customer's country" - it has at least appeared in mine. If you look at the detail on this, it does everything we've been asking for - it allows you to charge VAT-free prices to countries where VAT isn't chargeable, even with prices set to "All prices include tax".
There are a few limitations which you should review, but as far as I can see it's basically problem solved.